| With the continuous development of media information technology and the increasing personalized needs of academic users,the communication strategies and academic services of university technology journals need to be improved.At the same time,the communication vision of university technology journals has expanded from domestic to international,facing many opportunities and challenges.The implementation of the media communication strategy of university technology journals based on user demand can improve the satisfaction of academic users and the communication effect and influence of university technology journals.Based on the use and satisfaction theory,in-depth interviews and questionnaires were used to investigate the academic needs of academic users,and case analysis was conducted on the media communication practice of the Chinese Journal of Nonferrous Metals.To sum up and design a feasible media communication strategy for university technology journals.In order to meet the academic needs of users,the paper puts forward communication strategies from four aspects: communication platform,communication content,communication efficiency and communication form.By improving the academic level of service and media communication ability,constantly attract new academic users through integrating media platform to realize the academic journals of science and technology service and content of science and technology,and relying on large academic the spread of science and technology content of the users and the high quality formation of sustainable development of media communication platform,to expand the influence of technology journals in universities,the construction of first-class periodicals,It has gradually become an excellent university technology journals with influence in domestic and international academic circles. |
