Research On The Development Strategy Of LD Software Company

With the rapid development of economy and the scale of network is increasing,Internet technology has penetrated into many industries.At the same time as the Internet is booming,various vicious incidents such as information leakage and network fraud occur frequently,and the problem of network security want to be settled imminently.Since 2012,the Chinese government focuses on network security issues and industry progress.With the support of national policies,the development prospects of the network security industry are broad.LD Software Company has been deeply engaged in the field of network information security since 2005,and has made certain achievements and has a stable enterprise customer base.However,compared with the large domestic security vendors,the company still belongs to the technology of small and medium-sized enterprise,which is facing many problems such as small scale,insufficient management standardization,weak anti-risk ability and other issues.How to seize this development opportunity and further expand its market share is crucial to the development of LD software companies.LD software company as a researched object,this paper shows the unavailability of the company’s development strategy deeply understanding the state of development,product structure and operation of LD software company.Through the use of strategic management theories and tools to conduct a comprehensive analysis of the company,the QSPM matrix is constructed for strategic evaluation,and the best development strategy is obtained.The results show that the development of LD software companies has both opportunities and their own advantages,but also faces huge threats and challenges.Among them,the advantages are manifested in the fact that the company has a strong R&D team,excellent technical strength,product quality assurance;timely after-sales service response,etc.;the disadvantages are mainly that the product line is too scattered,and a mature marketing system has not been established.LD Software Company urgently needs the company’s development strategy,formulate the company’s overall strategy and competitive strategy,and realize the company’s development and growth..Meanwhile,it provides a valuable reference for the development of other technology-based small and medium-sized enterprises.