| With the rapid development of online shopping and the opening of the three-child policy,the market share of domestic dairy companies in the e-commerce sector of milk powder products has gradually increased.However,many dairy companies do not distinguish between the front-end distribution warehouses of self-operated channels on ecommerce platforms and offline channels.The logistics system is relatively backward,and the product logistics cost and delivery timeliness of the e-commerce segment cannot meet the requirements of enterprises and consumers.Therefore,it is necessary to plan the e-commerce warehouse network of milk powder products in line with product characteristics and enterprise requirements.This paper conducts planning and research on the actual milk powder products ecommerce warehouse network of Company A.First,the information of milk powder products and e-commerce warehouses is sorted and analyzed,and the relevant literature on site selection is combined to determine the network planning model of milk powder products e-commerce warehouse network.The method and solution ideas have laid a theoretical foundation for this research.Secondly,it introduced the basic situation of company A from the overall strategy to the e-commerce sector of the milk powder business department.By sorting out and analyzing the sales information,warehouse resource information,cost and timeliness information of milk powder products in the e-commerce sector of company A,the company A was extracted.According to the demand elements of milk powder product ecommerce warehouse network planning,and then design a specific network planning process,a technical framework is established for this research.Then,on the basis of considering the warehouse location principle,the demand conditions for the location of milk powder products e-commerce warehouses such as milk powder demand,urban environment,and transportation are extracted,and the corresponding candidate point evaluation and Choose a model.Import existing warehouse resources into the analytic hierarchy process model to determine the alternative points of the warehouse.At the same time,a multi-objective model of cost and timeliness of warehouse location selection is constructed by using the demand elements of the e-commerce warehouse network planning of Company A’s milk powder products.And put forward the idea and process of transforming the subsequent multi-objective model to the single-objective model,and then combining with the analytic hierarchy process to improve the location model,and construct the first-level basic model for this research.Finally,the simulation of the existing e-commerce warehouse network is carried out,and the location model is improved according to the simulation data and the analytic hierarchy process index of the candidate points,so as to obtain the improved single-target location model.Excel Solver is used to solve the model,and the solution results are compared with the existing warehouse network simulation results to verify the validity and practicality of the model.The innovations of this paper are as follows: First,the candidate points are selected by the AHP,which adds scientific theoretical support to the determination of the candidate points;second,the traditional integer programming is improved by combining the AHP with the integer programming model.The site selection model makes the integer programming site selection model no longer simply consider cost and timeliness,but increases the consideration of differences between candidate points,providing a certain reference for related site selection.There are 24 figures,32 tables,and 36 references in this paper. |
