The Study Of Urban Influence And Communication Of Tik Tok

With the rapid development of informatization and urbanization,more and more people are flooding into the cities,the city urgently needs to innovate the city function.Pay attention to the building and dissemination of city image.The emergence of mobile short videos represented by Tik Tok short video APP provides a new media mode for the dissemination of city image.This article from the perspective of communication studies,based on the trill short video platform of city image communication practice,combined with trill short video image transmission case set,analyzes the general situation of Tik Tok short video urban city communication from the macroscopic angle,including the development process of urban image communication and the current situation of Tik Tok short video urban image communication.On the basis of summarizing the current situation of Tik Tok short video urban image communication,the advantages of Tik Tok short video urban image communication are analyzed with communication theory.According to the research,the advantages of Tik Tok short video in promoting urban image communication are mainly reflected in the following aspects: participatory communication bridging the information gap between cities;Ubiquitous production to reconstruct city image;Civilian narration causes empathy among the audience and immersive experience promotes urban economic consumption.Because Tik Tok short videos have been around for a relatively short time,they are still a new thing.There are both advantages and problems in using Tik Tok short video to spread city image.From trill short video city image transmission Angle,the trill short video platform of city image communication main body is divided into official trill,and since the media trill,two types,by collecting the data on the network reporting and trill city image dissemination of typical cases,found trill short video city image transmission in official trill exist in traditional media spread the image of the city when thinking curing,low rate of user interaction and poor quality of original content.When we use Tik Tok to disseminate city image,there are some problems such as homogenization of content,lack of urban cultural connotation and urban labelling.In view of the above problems,the last part of the study tries to put forward the countermeasures of Tik Tok short video communication of city image from three aspects:content is king,grasping the rules of platform and integrated communication of city image.This research mainly uses literature research method and case analysis method,and from the perspective of communication,summarizes the general situation of Tik Tok mobile short video communication of urban image,analyzes the advantages and problems of Tik Tok short video communication of urban image based on specific communication theory,and finally tries to put forward countermeasures.Hope to provide new ideas for the urban image dissemination of Tik Tok short video.