| In the era of "Internet plus",short video has risen rapidly in the field of new media with its unique communication advantages and convenience.Against the backdrop of the booming development of short videos,college students have become its main audience.During the process of receiving information dissemination,college students are not only exposed to new things and knowledge,but also may be influenced by various negative information.Therefore,we should give full play to the positive role of short videos in the ideological and political education of college students.The effective integration of short videos and ideological and political education is the center of researcher ’ s attention and also the core content of this article.This article analyzes the problems in the current ideological and political education work of college students by studying and drawing on the theoretical knowledge and method structure of multiple disciplines such as journalism and communication,ideological and political education,and starting from the classification of short videos and their impact on ideological and political education of college students,and proposes corresponding countermeasures.This provides a certain reference for universities to fully utilize short videos in future ideological and political education work.This article is mainly divided into five parts.The first part discusses the background,significance,research status at home and abroad,research content,methods,and research innovation points of the topic.The second part mainly clarifies the connotation,classification,characteristics,and explains the emergence and development of short videos,and explores the internal relationship between short videos and ideological and political education of college students.The third part focuses on analyzing the positive and negative impacts of short videos on ideological and political education of college students.The fourth part mainly analyzes the reasons of its negative impact.The fifth part is based on the actual situation,problem oriented,and proposes strategies for using short videos to carry out ideological and political education of college students.Universities should take targeted measures to fully promote the positive energy elements in short videos,create new frontiers for ideological and political education,and promote the application and development of short video media in ideological and political education work.At the same time,various entities such as universities,ideological and political teachers,short video platforms,and relevant departments should fulfill their responsibilities,innovate educational forms,enrich educational content,jointly deal with the challenges brought by short videos to the ideological and political education work in universities,and make short videos become an important medium to assist the ideological and political education of college students in the new era. |
