A Study On Male Body Consumption In Douyin Short Videos

In the context of today’s consumption era,the body is endowed with the attributes of consumption like other consumer goods,and body consumption has gradually entered our daily life,which makes the research on body consumption always attract the attention of academia and industry.With the change of social lifestyle,the transformation of media culture and the improvement of women’s social status,the male body has increasingly become a new text in short videos.Incoming male body consumption is getting more and more attention,and it deserves attention.Starting from the male body consumption in Douyin short videos,this paper objectively analyzes male body consumption and puts forward feasible suggestions and measures to effectively avoid the negative social effects of male body consumption.Using the research method of critical analysis,starting from the male body consumption in Douyin short videos,the article expounds the background,current situation and characteristics of male body consumption in Douyin short videos,and analyzes the reasons for male body consumption in Douyin short videos.analyze.Through in-depth research on the support of platform technology,the rise of male self-consciousness,and the changes in media culture,it is found that in the process of male body consumption in Douyin short videos,such as pornographic and violent content,which weakens traditional moral concepts,soil Taste videos encourage users to "bad taste" and spoof videos to accelerate the trend of pan-entertainment,the prevalence of pseudo-girl culture,the misdirection of male disguise videos to children,the negative acculturation of male femininity videos to minors,and the deep feminization of men The impact of the video on social values and other issues have seriously eroded socialist values and led to the development of users’ aesthetic tastes towards kitsch,vulgarity and ugliness.We must be vigilant and pay attention to it.In response to the above problems,the article proposes three avoidance paths.First of all,it is necessary to regulate the short video platform,severely crack down on the spread of pornographic content,guide the healthy development of local videos,rectify the spoof videos,and reduce the spread of toxic and harmful content on the platform;secondly,it is necessary to effectively enhance the aesthetic taste of users.For the platform,The algorithm recommendation cannot be used as the only criterion.For creators,to create video content that conforms to mainstream aesthetics,for users,to actively build a good aesthetic taste;finally,it is pointed out that in today’s era of short video prevalence,it is necessary to Standardize and guide video content,strive to improve users’ aesthetic taste,and at the same time strengthen value guidance,especially to strengthen media literacy education for minors,and improve their media criticism ability.