Research On The Development Of Folk Sports And Rural Tourism Industry In China

From the perspective of promoting rural revitalization,this paper takes the integrated development of folk sports and rural tourism industry as the research object,and summarizes Yunnan,Guizhou,Guangxi,Nemenggu and other provinces with relatively rich rural tourism resources and folk sports resources through the methods of literature,questionnaire,expert interview,investigation,mathematical statistics and logical analysis.At the same time,through the field investigation of Tongguanyao in Wangcheng District,Changsha,Dongmaku Town,Huayuan County,Xiangxi Autonomous Prefecture,Wangjiaping Town,Sangzhi County,Zhangjiajie City,Baimangying Town,Jianghua Yao Autonomous County,Yongzhou City,and other areas with certain characteristics in the integrated development of folk sports and rural tourism,the integration of folk sports and rural tourism industry,folk sports inheritance,industrial operation and management,the infrastructure construction of the scenic spot,the effect and quality of industrial integration,the benefits of industrial integration and technological innovation are studied.Through exploration and analysis,the following conclusions are drawn:(1)Traditional folk culture lacks the fashion of modern culture,and its acceptance by the younger generation is not high.The loss of folk sports inheritors has a direct impact on the benefits of the integration of folk sports and rural tourism industry.(2)Most of China’s rural tourism industries are still mainly operated by family members,lack of professional managers and insufficient management level.(3)The backwardness of rural roads,water supply facilities,power supply facilities,parking lots and other infrastructure,and the weakness of public services such as catering and accommodation,communication networks and health facilities are the common problems of rural tourism.(4)The commercialization label and trace of folk sports performance activities are obvious,the derived performance components are increased,and the original ecology is damaged,which will inevitably reduce the effect of the integrated development of folk sports and rural tourism industry.(5)Folk sports originates from agricultural civilization and is closely related to agricultural festivals.Therefore,the effect of the integrated development of folk sports and rural tourism industry is bound to be affected by seasonal solar terms,thus affecting the benefit space of the industry.(6)Folk sports are highly regional,inconsistent with the pace of modern life,low popularity and low participation of tourists.The promotion of folk sports activities on rural tourism industry will be restrained accordingly.According to the research results,the following suggestions are put forward:(1)Give play to the functions of schools and communities,promote folk sports activities through multiple channels and channels,and cultivate inheritors of folk sports culture under the guidance of the government.(2)Take the market as the guidance,establish and improve the talent training system of college sports majors that meets the market demand and adapts to the future social development trend,and focus on cultivating compound talents.(3)The government should play a macro-control role in the integrated development of folk sports and rural tourism industry,make reasonable planning and layout,and promote the benign development of the integration of folk sports and rural tourism industry.(4)Maintain the original ecology and technological innovation ability of tourism products,build an industrial chain,form a brand effect and ensure the market competitiveness of products in the process of industrial integration and development.(5)Broaden financing channels,improve the infrastructure of rural tourist attractions and enhance the attraction of rural tourism industry.