| Sports consumption is thriving with the high-quality development of the sports industry,and conversely,sports consumption is also the driving force for the high-quality development of the sports industry.Developing residents’ sports consumption is of great significance for expanding residents’ consumption demand,driving economic growth,and improving residents’ quality of life.Promoting sports consumption is not only an increase in quantity,but also an improvement in quality.At present,there is relatively little research on the quality theory of sports consumption,and a systematic system has not yet been formed.However,the evaluation of sports consumption is mostly based on residents’ sports consumption expenditure,and the evaluation content is relatively one-sided,which is not conducive to making an objective and scientific evaluation of the current situation of sports consumption.Based on the research results of the comprehensive evaluation system of the sports consumption quality of urban residents in China built by the research team,this paper uses the methods of literature,mathematical statistics and comparative research to evaluate and compare the sports consumption quality of 35 urban residents in China through the construction of three evaluation models,namely entropy weight method,TOPSIS method and cluster analysis method,and obtains the overall situation and classification of the sports consumption quality of urban residents in each city,And on this basis,draw the conclusion of this paper and put forward suggestions to improve the quality of sports consumption for different types of cities.The research conclusions of this paper are as follows:1.Beijing,Shanghai,Shenzhen and Nanjing ranked first in the quality of sports consumption entities in various cities,while Urumqi,Changchun,Lhasa and Yinchuan ranked relatively lower.2.Shenzhen,Guangzhou,Shanghai,and Nanjing rank high in the quality of sports consumption objects in various cities,while Lanzhou,Hohhot,Urumqi,and Xining rank relatively low.3.Shanghai,Beijing,Guangzhou and Shenzhen ranked first in the quality of sports consumption environment in various cities,while Lhasa,Xining,Lanzhou and Taiyuan ranked relatively lower.4.Shanghai,Beijing,Shenzhen and Guangzhou ranked first in the comprehensive sports consumption quality of each city,while Lhasa,Lanzhou,Urumqi and Yinchuan ranked relatively lower.5.After evaluating and analyzing the quality of sports consumption among residents in 35 cities,it can be found that there are two characteristics of sports consumption quality among urban residents in China: firstly,there is structural imbalance,and secondly,it is closely related to the comprehensive strength of urban development.In addition,the classification and evaluation results of the quality of sports consumption by urban residents have once again verified that the improvement of sports consumption quality must be the result of balanced development of the quality of consumption subjects,consumption objects,and consumption environment.Based on the research results,suggestions are proposed for improving the quality of sports consumption in different types of cities:(1)improving sports facilities and improving the quality of sports services;(2)Promote economic development and improve residents’ sports consumption level;(3)Increase residents’ disposable income and enhance their awareness of sports consumption;(4)Strengthening the sports atmosphere and mobilizing residents’ enthusiasm for sports;(5)Developing characteristic sports industries and promoting the upgrading of sports consumption;(6)Guide residents’ sports consumption and optimize the structure of sports consumption;(7)Widely carry out competition activities to promote the popularization of national fitness;(8)Actively cultivate new formats of "sports+" and promote the integrated development of the sports industry. |
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