| Yunnan province is located in southwest China,connected to Guizhou,Guangxi and Sichuan in the northeast,Tibet in the northwest,and bordered by Myanmar,Laos and Vietnam in turn along the southwest border,most of the province is located in the mid-altitude region and has extremely rich natural resources,which is very favorable for the development of outdoor sports tourism.Stimulated by the new tourism consumption demand,modern people’s physical and mental needs are not only limited to the simple leisure and sightseeing type of tourism mode,so the problem of outdoor sports tourism development needs to be solved.This paper uses literature,expert interviews,fieldwork,logical analysis,and case studies to explore and study the development of outdoor sports tourism in Yunnan Province in depth,and the study concludes that.(1)Yunnan Province has a good foundation for tourism development,with very prominent outdoor resources and excellent environment and conditions for the development of outdoor sports tourism;outdoor sports such as mountaineering,rock climbing and trekking started to develop earlier,and outdoor resources and products have a high level of well-known fervour,so the development of outdoor sports tourism in Yunnan Province has a certain mass and social foundation,with a high degree of participation and a strong sports atmosphere.(2)Government departments attach great importance to the development of sports tourism in Yunnan Province,actively stringing together market players to develop outdoor sports tourism resources,organize regional outdoor sports tourism,promote outdoor sports culture as well as cultivate outdoor sports tourism products.(3)The development of boutique outdoor tourism projects and branded outdoor events in Yunnan will have a positive impact on the economic development,cultural dissemination and image of Yunnan as a "healthy living destination".(4)Through the investigation and research of the Fuxian Lake sailing base,it was concluded that there are still hidden problems in administration,product innovation,main body cultivation,talent training and service system for the time being,which hinder the development of outdoor sports tourism in Yunnan Province.Outdoor sports tourism development in Yunnan Province is recommended:(1)Improve the construction of outdoor sports tourism facilities.Focusing on transportation,continuously strengthen infrastructure construction,standardize public service systems such as tourism consultation centers,toilets as well as signs,and improve outdoor sports tourism reception systems such as catering and accommodation.(2)Broaden the development space of outdoor sports tourism.Actively guide and encourage the development of outdoor sports tourism such as hiking,camping and water sports in national A-class scenic spots and lakes and docks in the province where conditions exist.(3)Enrich the supply of outdoor sports products.Create events and festivals featuring regional resources and local ethnic culture,and actively promote outdoor sports products with greater universality,such as mountaineering,rafting,stream-tracing and fishing,so that more ordinary people can understand and participate in outdoor sports tourism.(4)Enhance the level of outdoor sports tourism market services,strengthen scientific research and talent team building,and cultivate high-quality outdoor sports technical service personnel and tourism business management personnel.(5)Improve the level of research,development and production of outdoor sports tourism equipment.Explore the establishment of a research and development center for outdoor sports tourism equipment,develop and utilize a smart outdoor sports tourism platform to promote the image of excellent outdoor sports in Yunnan Province and help the rapid economic and cultural development of Yunnan Province. |
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