Research On Outdoor Sports Tourism Market Development And Countermeasures

In this paper,the study of liuyang area outdoor sports tourism market development,on the one hand,added the value of outdoor sports theoretical research,on the other hand also for outdoor sports tourism industry development in liuyang provides guidance to the practice of reality.This paper does not elaborate and research on the special outdoor sports items of competitive type and adventure type,and it is very important for the popularization and popularization of outdoor sports.Outdoor sports are close to nature,and the natural environment is the carrier,which develops with the rapid development of economic level and the acceleration of socialization process.The development and development path of outdoor sports tourism market has become an active topic of exploration.Among them,the combination of leisure tourism industry and outdoor sports market,the way of realizing outdoor sports development and promoting regional economic development through the industrialization of health movement is being tested by market practice.This article USES the literature material method,field survey method,survey research methods,such as outdoor sports tourism market in the north of fujian all kinds of tourism resources were investigated and comb,and through the tourist season in each scenic spot liuyang region participation from all over the country and the local outdoor sports tourism management organization's investigation and study,and the factors restricting the development of liuyang area outdoor sports tourism were analyzed.On this basis,the development of outdoor sports tourism in liuyang area is provided with corresponding Suggestions and countermeasures from different aspects of governmente market and society.Research findings:(1)the group characteristics of the outdoor sports tourism market in liuyang area are:high level of education,male of 19-35 years old,personnel of enterprises and institutions,and outstanding economic ability.(2)the consumption characteristics of outdoor sports tourism participation in and participation motivation reflect the liuyang region of single project developrment and disorderly market management status,there are certain technical shortcomings in the process of project,need further digging the potential market.(3)the main operating organization of the outdoor sports tourism market in liuyang area is the local outdoor sports club and sports company.(4)the problem of outdoor sports tourism market in liuyang area is manifested in:the homogenization competition is serious,and the excessive dependence on one resource also limits the development of other projects;Lack of professional qualification;The main operating organization has no sound management mechanism.(5)the liuyang region of various kinds of tourism resources,natural resources is given priority to with mountain and water resources,geological type is rich,complex terrain,three drainage rivers in water project is important to rely on,cultural background and social economic conditions and development of outdoor sports tourism market resources to support.(6)professional talent gap is present in liuyang outdoor sports tourism development of the main factors,the speed of the talent supply lags behind the speed of outdoor sports tourism development,talent introduction and training is an important aspect of present development of outdoor sports tourism industry.