Analysis Of Interaction Between Female Fitness Bloggers And Fans

According to the "2021 China Consumer Full Health Demand Insight Report" by i Research Consulting,47.9% of the 238 million women of childbearing age(22 to 45 years old)improve their health through exercise or fitness.The data indicates that there is an increasing number of women engaging in fitness activities.With the rapid development of the internet and social media,there has been a growing number of female fitness bloggers sharing workout videos on online platforms.Additionally,with the awakening of female independence consciousness,women’s self-expression on the internet has become more prominent.This study is based on the theory of interactive rituals and explores the interaction between female fitness bloggers and their fans using methods such as literature review,participatory observation,text analysis,and interviews.It analyzes the occurrence of interactive rituals between female fitness bloggers and their fans and examines the formation of emotional energy.The study not only applies the theory of interactive rituals in an online context but also provides suggestions on how female fitness bloggers can enhance interaction and promote a rational view of female bodies.This study focuses on the interaction between female fitness bloggers and their fans.After observing the interaction behaviors between female fitness bloggers and their fans on various online video platforms,the study selected a primary case of a fitness blogger on Bilibili for in-depth research.A total of 2,520 effective barrage texts were collected from the video,along with keywords extracted from the blogger’s explanatory text.Analyzing the collected texts,the following conclusions were drawn:1 Female fitness bloggers create virtual audiovisual spaces through online videos,and fans express their consciousness through barrage messages,aiming to achieve interactive communication between both parties.2 Female fitness bloggers attract fans by adopting a feminine approach to fitness.Unlike male fitness bloggers who focus on building muscle mass and strength for explosive power and a larger physique,female fitness bloggers focus on targeted training for the buttocks,legs,and arms to achieve slimming and shaping goals.They attract fans by introducing exercises with light weights or using body weight for training.3 Female fitness bloggers break through the "stereotype" of female media images and reclaim autonomy over their bodies.Their strong and fit physiques,bold display of training methods,and body confidence challenge the conventional portrayal of women in the media.Fans witnessing this breakthrough,where women actively take control of their bodies outside the dominant male discourse,find it emotionally resonant,leading to an eruption of emotional energy.4 The concept of body aesthetics undergoes transformation.Female fitness bloggers,as pioneers pursuing freedom and control over their bodies,strive to prove their status by adopting extreme training methods similar to those of men or by achieving an extremely slim physique(e.g.,"A4 waist").However,this pursuit can deviate from the original intention of fitness and become obsessive.5 "Collective anger" can easily lead to internet phenomena or interruptions in collective excitement when bloggers fail to respond promptly to their fans.Finally,The study concludes by providing recommendations to address these two issues,aiming to enhance the continuity of interaction and promote a positive development of female body perceptions.