| This report is based on the operating experience of the sports movie public account "Sports Film VISION" created by the author,and summarizes the establishment,preliminary preparation,operation process and promotion experience of the public account.During these eight months of operation,through the author' s own hands-on exploration,from zero fans to now has a certain number of fans.The author hopes to put forward an effective operation method for this design work,use research and analysis to improve his own operation level and writing ability,and try to help the personal WeChat public account of the early development to find a path suitable for their development.This report is divided into five parts:The first part is the preface,which mainly introduces the background of the design work,the purpose,significance and research method of the selected topic.The second part is the research status and literature review,which mainly provides a strong theoretical support for the design of works by explaining the current development of the WeChat public account and sports film industry.At the same time,a case analysis of similar public accounts is conducted to provide corresponding operating strategies for Sports Film VISION.The third part is the key part of this report,which summarizes the operation process of the public account,from the original intention of establishment,preliminary research,scheme design,promotion and dissemination.The fourth part is the problems encountered and the countermeasures.The author sorts out and reflects on the problems encountered during the previous investigation and operation and the causes,puts forward relevant countermeasures according to the operating experience.The fifth part is the conclusions and recommendations.Through this period of operation,the author summarizes some views on the operation of the personal WeChat public account,and puts forward suggestions and experiences,hoping to provide practical help for the operation of other personal WeChat public accounts.This report uses the literature analysis method to summarize and sort out the current development status of WeChat public accounts and sports movies.It uses the case analysis method to analyze the three WeChat public accounts that are currently operating successfully,and conducts preliminary research on the design of the works through questionnaire survey.The qualitative analysis method is used to analyze and explain the operation of the public account,and the interview method is used to analyze the propagation effect of the public account.For the current problems of Sports Film VISION,such as the low frequency of push,imbalance of new and old movies,low user stickiness,single push content and promotion methods etc.The author puts forward relevant strategies through targeted exploration,such as Learn about the operation and writing of other successful public accounts,promote sports films in recent years in combination with hot spots,improve user stickiness,explore diversified promotion methods,and so on,and hope to inspire the initial development of sports film public accounts. |
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