| With the development of society,the talent market demand of the media industry has changed greatly.The formation of the all-media pattern means that the industry’s demand for all-media talents is gradually increasing.The promulgation of relevant policies also shows the state’s attention to the media industry and the cultivation of new media talents.Today’s media industry puts forward new requirements for the ability of practitioners,so the talent cultivation mode and method of network and new media major also need to be changed.Firstly,through the literature research method and system analysis method,this research summarizes the history and current situation of China’s network and new media major,combined with the investigation of the current employment market of the media industry,analyzes the problems existing in China’s network and new media major,such as the professional positioning does not give full play to the advantages of the school,the curriculum system does not pay enough attention to the basic construction,the combination of industry,Industry-University-Institute cooperation is not deep enough,and does not pay enough attention to the cultivation of international vision.Secondly,taking the first-class comprehensive universities with network and new media major in China as the main research object,and selecting some representative universities as samples,through the methods of investigation and research and in-depth interview,this research analyzes their professional cultivation objectives,professional curriculum system,practical teaching links and teaching staff,and summarizes that they have the characteristics of distinctive cultivation objectives,rich types of elective courses and more teachers with interdisciplinary background,It provides reference for the construction of network and new media major in other colleges and universities in China.Then,according to the latest educational concept,update the concept of talent cultivation for network and new media major,and put forward the concept from "emphasizing technology and neglecting learning" to "both academic",from "facing industry" to "facing society",and from "separation of industry and education" to "integration of industry and education".At the same time,taking innovation and integration as the two dimensions of constructing the coordinate axis of network and new media talent cultivation,this research reconstructs the top-level design of network and new media talent cultivation,namely cultivation objectives,professional positioning and ability system.Finally,based on the above ideas,drawing on the experience of the construction of network and new media major in first-class comprehensive universities,and aiming at the problems existing in China’s network and new media major,this research puts forward suggestions for the future talent cultivation reform of network and new media major from four aspects: in terms of major orientation,we should choose the major orientation suitable for its development according to the specific situation of the University,and promote discipline interaction through inter college cooperation;In terms of curriculum system,we should reduce the proportion of compulsory courses and set up targeted basic courses;In practical teaching,we should establish a scientific and complete practical system and seek multi-party cooperation with the government and enterprises;In terms of international vision,we should promote internationalization in teaching and cooperation,and improve the internationalization level of teachers through "bringing in" and "going out".The specific content of this research includes the following six parts:The first part is the introduction.This research introduces the background and significance of this research,combs the literature,and summarizes the research status of network and new media major.Define the research object "first-class comprehensive university" and the core concepts "network and new media major" and "talent cultivation mode".This research introduces the ideas,methods and innovations of this study.The second part summarizes the overall situation of network and new media major in China.Taking the professional instructions of the ministry of education as the time node,this research divides the history of network and new media major in China into three periods,and summarizes the number,regional distribution,types of colleges and departments of network and new media major in colleges and universities across the country.The third part is the analysis of the existing problems in the cultivation of network and new media talents in China.Combined with the research on the media employment market,this research summarizes the problems existing in the cultivation of network and new media talents in Colleges and universities in China.The fourth part is the analysis of the current situation of network and new media talent cultivation in China’s first-class comprehensive universities.Focus on the firstclass comprehensive universities with network and new media major in China,select some representative universities as research samples,analyze their characteristics from all links of talent cultivation,and summarize the parts worthy of reference.The fifth part is the concept renewal and top-level design reconstruction of network and new media talent cultivation.From the perspective of concept,this research analyzes how to change the train of thought of network and new media talent cultivation in today’s era,build a theoretical system suitable for network and new media major,and then use concept to guide reform practice.The sixth part is the suggestions on the reform of network and new media major in China.In view of the problems summarized in the third part,refer to the training experience of first-class comprehensive universities,combined with the theoretical system established in the fourth part,this research puts forward specific reform measures from the aspects of professional orientation,curriculum system,practical links,international vision and so on.The seventh part is the research conclusion and prospect.This part summarizes the conclusions of the research and the research methods used,looks forward to the possible development trend of network and new media major in the future,and points out the shortcomings of this research. |
