Research On The Improvement Of Tourism Attraction Of Rizhao Olympic Water Sports Towntitle

The sports industry is a booming sunrise industry in recent years.Various policy documents issued by the government have accelerated the integration of the sports industry and the tourism industry.However,there are still many problems in the process of integration.Therefore,grasping the development direction,effectively solving the contradiction between supply and demand of tourism resources,adapting to market demand,and improving the attractiveness of sports tourism are urgent issues to be solved in current sports characteristic towns.Rizhao is known as the "Water Sports City" and hosts many large-scale sports events every year.Therefore,this article selects the Rizhao Olympic Water Sports Town as a research case,which is highly representative.This article describes the background,purpose,and significance of the study.Using the method of literature review,this paper summarizes the current research status of sports featured towns and tourism attraction at home and abroad,and analyzes tourist perception theory,industry integration theory,and tourism attraction theory.Through field investigation,the basic situation of Rizhao Olympic Water Sports Town is summarized.On the basis of sorting out previous research results and combining expert opinions and suggestions,an evaluation index system for the tourism attractiveness of the Rizhao Olympic Water Sports Town has been constructed.The evaluation system is divided into three layers: the target layer,the indicator layer,and the factor layer,including a total of 6 evaluation indicators and 26 evaluation factors.Using the analytic hierarchy process,experts are invited to score the evaluation factors in the constructed evaluation system in pairs and calculate the weight of the evaluation factors.Distribute a tourist questionnaire on the spot,invite tourists to fill in the questionnaire based on their real experience of tourism,and conduct statistical analysis on the questionnaire filled by tourists.Using fuzzy comprehensive evaluation method,the tourist attraction of Rizhao Olympic water sports town is calculated.Based on the analysis of the results of the study,the problems existing in the development process of Rizhao Olympic Water Sports Town are summarized,and countermeasures are proposed based on the existing problems to promote the tourism attraction of the town.Finally,it is concluded that although the tourism attraction of Rizhao Olympic Water Sports Town is strong,it faces the following problems:(1)Low marketing and promotion efforts,and single promotion channels;(2)The brand image of a small town lacks attractiveness and the level of resource value utilization is low;(3)The development of seasonal differences is not uniform;(4)The service quality of the destination needs to be improved,and the integration of multiple formats is insufficient;(5)The value attribute mining of sports tourism is insufficient,and there is a lack of grassroots project professionals.According to the existing problems in the town,the following countermeasures are proposed:(1)Strengthen the marketing and publicity of the town,expand the promotion channels;(2)Improve the brand awareness of the destination and the level of resource development;(3)Make up for seasonal differences in development and ensure the sustainable development of the town;(4)Improve the service quality of destination scenic spots and strengthen the integration of the three major business formats in the town;(5)Fully explore the value attribute of sports tourism in small towns,and attach importance to cultivating and introducing professional talents.It is expected to provide reference for enhancing the tourism attraction of sports featured small towns in China,promote the comprehensive,coordinated,and sustainable development of the sports industry in small towns and other industries,and provide theoretical guidance and practical basis for reference for the development of sports tourism.