Research On Optimizing The Development Path Of Sports Characteristic Towns In Shanxi Province Under The Background Of Rural Revitalization Strategy

The focus of the rural revitalization strategy is to promote the upgrading and optimization of the rural industrial structure by transforming the development mode and increasing input in production factors,thereby improving rural economic income and farmers’ living standards.The construction of sports characteristic towns helps to optimize the structure of sports industry and provides an effective way for the implementation of rural revitalization.However,due to the late start and relatively slow development of the construction of sports characteristic towns in Shanxi,the overall development lags behind the developed regions.This article uses research methods such as literature review,interviews,field surveys,and questionnaires to collate and analyze the survey data and materials.Through a visit to small towns and analysis of data,this paper analyzes the basic situation,advantages,and challenges of sports characteristic towns in Shanxi Province,and draws an optimal path for sports characteristic towns in Shanxi Province from the perspective of rural revitalization,promoting the healthy and sustainable development of sports characteristic towns in Shanxi Province,and better assisting rural revitalization.The research conclusions are as follows:Challenges faced by sports featured towns in Shanxi Province: 1.The impact of the epidemic has led to a slowdown in regional economic growth;2.Insufficient capital investment and slow construction process;3.Lack of innovation and professional talents;4.The service content is not extensive,and sports events lack attractiveness;5.Over dependence on tourism and inadequate industrial chain;6.The town has a single means of publicity and weak brand influence.According to the research conclusions,in order to better promote the development of sports characteristic towns in Shanxi Province,the following suggestions are proposed:1.Strengthen policy support and scientific guidance;2.Drive villagers to become rich and better assist in rural revitalization;3.Introduce professional talents and strengthen intellectual support;4.Create brand events to promote the development of sports in small towns;5.Relying on local natural resources,highlighting the development characteristics of the town;6.Expand the publicity channels of the town and enhance the brand image of the town.