Research On "Cloud Fitness" Carnival Under The Perspective Of Interactive Ritual Chain

In recent years,the rapid development of the short video industry and the continuous development of 5G mobile internet technology have made live streaming a new way of interaction and socialize.In this context,"Cloud Fitness" has stood out and become a highly anticipated new trend.Sports fitness experts such as Zoey and Pamela Reif attracted countless fans with the help of short video platform.The participation of Will Liu has made the "Cloud Fitness" campaign known to more outsiders.“Cloud Fitness”,this method of exercise has received great attention in a short period of time,and set off a wave of “Cloud Fitness” craze,Jay Chou’s song Compendium of Materia Medica,released in 2006,also re-occupied the music charts.“Will Liu girl” and “BEN CAO GANG MU shuttlecock exercise” are sweeping the screen crazily,a large-scale,long-lasting and complex cultural carnival is unfolding.This article will analyze the phenomenon of "Cloud Fitness" and the nationwide carnival it has sparked within the framework of the interactive ritual chain theory.Taking KEEP,the head software of fitness apps,and Will Liu,the popular online fitness coach in2022 as the main research objects,exploring what factors have suddenly attracted attention to the "Cloud Fitness" and sparked a nationwide frenzy in a short period of time.Strive to comprehensively sort out the logic of interactive rituals in "Cloud Fitness",in order to identify the reasons why it can become popular in a short period of time.At the same time,after this brief carnival,consider the potential problems in "Cloud Fitness" and provide direction for its future development.The paper is mainly divided into five chapters.The introduction section aims to clarify the background and research significance of the topic,explain the research methods,and summarize the relevant theories and concepts to build the overall framework of the paper.The first chapter reviews the emergence 、 development and evolution of the theory of interactive ritual chains,traces the origin and current development status of the online fitness method,which has quickly attracted the attention of the whole internet,and finally explores the correlation between "Cloud Fitness" and the theory of interactive ritual chains.The second chapter elaborates on the construction process and output results of the interactive ceremony of the "Cloud Fitness" activity,discussing how it promotes the formation of the interactive ceremony chain from two different perspectives: the transmitter and the receiver.After clarifying the logic of interactive rituals in "Cloud Fitness",Chapter 3 will explores the multi-dimensional factors that can continuously generate attraction and cohesion in this new fitness method.In the final chapter,based on the previous analysis,we will reflect on the potential problems that may arise in the future development of "Cloud Fitness",and provide thinking and direction for the long-term development of "Cloud Fitness" after the carnival falls behind the scenes.With the rapidly developing of mass media,this article attempts to make an interdisciplinary attempt by sorting out the theory of interactive ritual chains in "Cloud Fitness",using questionnaire surveys and in-depth interviews.Aim to provide a scientific path for the sustainable and healthy development of short video live streaming and its accompanying vertical field-"Cloud Fitness",and to provide new research ideas for contemporary scholars.