Study On Fitness Information Search Behavior Of College Students And Its Influencing Factors

In the context of national fitness,fitness exercise can effectively improve their own health level,but also as a non-medical means to prevent diseases in advance.Accordingly,the acquisition and use of fitness information has become a common information use behavior.In information behavior,college students are different from other groups.Facing the complicated fitness information,college students enrich their own information system by understanding,choosing and using.Therefore,this paper will explore the characteristics of the fitness information search behavior of college students,analyze the influencing factors of the fitness information search behavior of college students,and discuss the mechanism between the relevant factors.It is expected to improve the fitness information literacy and fitness information search ability of college students,help them correctly select and reasonably use fitness information,and provide basis and reference for the construction of information services and college students’ physical education.On the basis of literature research,this study sorted out the factors that affect college students’ fitness information search behavior,constructed the influencing factor model,and compiled a questionnaire on this basis.The questionnaire was mainly distributed online to students from 10 universities including Xiangtan University,East China Normal University,Shenzhen University and Harbin University of technology,and 603 valid questionnaires were finally recovered.Then,SPSS is used to make descriptive statistical analysis of the data,and analyze the specific performance of individual differences in information demand types,information channels and behavior characteristics.Finally,Amos software is used to test the influencing factor model and draw the research conclusion.The study found that the overall fitness consciousness of college students needs to be improved.There are also differences in the performance of college students’ fitness information searching behavior.College students have the most demand for scientific fitness knowledge,focusing on weight loss and healthy lifestyle.The most popular channel used by college students is the Internet,among which the use of social media is preferred by college students.There are differences in gender,school area,family location and family economic level,but there are no significant differences in behavior frequency in gender,grade,school area,family location and family economic level.The research verifies that information literacy,information source characteristics,behavioral intention and social support have positive effects on college students’ fitness information searching behavior.Among them,source characteristics have the strongest effect on behavioral intention and fitness information searching behavior.Social support can positively influence fitness information seeking behavior and behavioral intention through information source characteristics.The research suggests that suggestions should be put forward from the perspectives of individuals,universities and society to enhance the fitness information searching behavior of college students.