| Under the background of the iterative upgrading of consumption demand and the continuous release of policy dividends,various equestrian events in China ushered in a spurt growth,and the equestrian sports industry flourished.At present,the equestrian sports in China are still in the primary industrialization development stage of emerging niche sports,with rapid industrial growth rate but low market profitability.In addition,from the existing research results,domestic scholars have a consensus on the necessity of equestrian sports industry development,but there is no unanimous understanding of how it should be developed.Based on this,from the perspective of supply and demand,on the basis of systematically collecting and sorting out the relevant research results at home and abroad,using the research methods of literature method,in-depth interview method,rooting theory and spatial measurement analysis method,the "real" state and "appropriate" state of equestrian sports industry in China are deeply investigated,and the optimization path is proposed.The main conclusions are as follows:1.China’s equestrian sports industry is developing well and has taken shape on an industrial scale.The structure and industrial chain of the equestrian sports industry have been further improved,the number of equestrian clubs has increased significantly,equestrian competition and performance activities have become increasingly diversified,the event system has been gradually improved,and the equestrian training and supplies industries have gradually emerged.2.The market demand of equestrian sports industry in China has a stepped upward trend as a whole,with obvious seasonal differences and regional differences,and the participating population is mainly concentrated in women and young people.At the same time,equestrian sports industry in China has major problems such as large regional differences,lack of professionals,and lack of close cooperation between industrial chain enterprises.3.The development of equestrian sports industry in China is influenced by many factors.From the perspective of overall development,the nine influencing factors of labor force resources,horse resources,transportation conditions,market demand,scientific research scale,college education factors,urbanization level,industrial policy support and informatization development level have a significant positive promoting effect on the development of equestrian sports industry;from the perspective of sub-dimensions,each influencing factor has a significant difference on the development of equestrian sports industry.4.On the basis of grasping the market characteristics and influencing factors of equestrian sports industry in China,seven optimization paths for development are proposed:to give full play to policy synergy to promote the innovative development of the equestrian sports industry;to improve the effective supply of core elements and resources of the industry through scientific and rational layout;to promote the virtuous cycle of the development of the equestrian sports industry by relying on industrial integration;to narrow geographical differences and build a large market for the national unified equestrian sports industry;to grasp the market rules and deeply explore the market value of equestrian sports products;to establish an expert think tank and improve the decision-making support system of the equestrian sports industry;and to empower the sustainable development of the equestrian sports industry through the use of science and technology. |
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