Research On The Dissemination Of Traditional Chinese Culture In The Beijing Winter Olympics

For China,the Beijing Winter Olympics not only provides new development opportunities,but also brings new challenges.At the same time,it also provides China with more research platforms and research projects.In this Winter Olympics,Chinese traditional culture combines the spirit of the Winter Olympics,individual sports,Olympic culture and modern science and technology to face the world again with a new look,and its influence and communication effect has been recognized and praised by the world.The connotation of traditional culture is long-lasting.The narration of ’ old stories ’needs to explore new forms of expression in order to stimulate more vitality and make domestic and foreign audiences resonate with traditional Chinese culture.Based on the ingenious presentation form of Chinese traditional culture in Beijing Winter Olympic Games,this paper summarizes the highlights of Chinese traditional culture in Beijing Winter Olympic Games through investigation and case analysis.This paper expounds the presentation form of Chinese traditional culture in the Beijing Winter Olympic Games,analyzes the excellent cases of the Beijing Winter Olympic Games combining the spirit of the Winter Olympic Games and ice and snow elements to spread Chinese culture and Chinese spirit,and draws the highlights of the dissemination of Chinese traditional culture in the Winter Olympic Games.The world significance of Chinese traditional culture transmitted in the Beijing Winter Olympic Games is considered.It is hoped that this paper will be helpful to the future Olympic design and other important international affairs.