Research On The Education Of College Students’ Consumption View From The Perspective Of College Campus Consumption Culture

Consumption is a daily social practice in the life of contemporary college students,which contains their value orientation and spiritual pursuit.However,irrational consumption phenomena such as blind conformity consumption,hedonic consumption and symbolic consumption have gradually become prominent among college students,which are related to the impact of social,family,school and other environmental factors,as well as the dislocation of their own consumption ideas.From a practical point of view,campus is the main place for college students to study and live.Campus culture has a subtle impact on college students to increase their knowledge,cultivate their sentiment and improve their moral quality.Creating a good atmosphere of campus consumption culture and enriching campus consumption cultural activities are the inevitable choice and important factor to give full play to the positive guiding role of campus consumption culture and help college students establish a rational consumption view.At present,there are still some deficiencies in the education of College Students’ consumption view,and the grasp and systematic research on College Students’ internal consumption psychology and external consumption behavior are limited.The traditional Chinese thought of eliminating extravagance and advocating thrift and the Marxist consumption view are the important theoretical basis for cultivating and shaping the rational consumption view of college students.Through a questionnaire survey,we can understand and analyze the current situation of contemporary college students’ consumption view from the perspective of college campus consumption culture,so as to clarify the reasons for the irrational consumption phenomenon among college students,such as the erosion of bad social atmosphere,the loss of family consumption education,the difficulties in the governance of campus consumption culture,the interaction between peer groups,and the dislocation of their own consumption ideas.In view of this,this paper emphasizes the necessity of building and improving college campus consumption culture,and proposes to strengthen the construction of college campus consumption culture from three aspects: the goal and principle of college campus consumption culture construction,creating a healthy college campus consumption culture,and taking multiple measures to build college campus consumption culture,so as to guide contemporary college students to establish a rational consumption view.