Study On The Effects Of Campus Culture On Contemporary College Students’ Love Consumption

Along with the rapid development of higher education and college students consumption have become hot topics of today’s University campus, at the same time college students’consumption is still a lot of problems. College students’consumption is on collegians, comprehensive reflection of consumer views and values, as in special physiological and psychological stage of college students, values and consumerism are in formative years. Therefore, how to guide college students establish a love of rational consumption, on the value orientation of college students’self and personal development has far-reaching significance.This study in Chengdu university college students, for example, on the basis of a large amount of relevant literature review, by adopting the combination of questionnaire and case interview method, and based on the organizational behavior theory and consumer behavior theory, using quantitative analysis and qualitative analysis to the method of combining for college campus culture of the each factor’s influence on college students love consumption conducted in-depth research and discussion. According to the survey of the research and analysis the influence factors of college students love consumption mainly includes the family, society, school and individual factors, of which the school factors mainly refers to the campus culture is one of the key factors that affect college students love consumption. Campus culture including system culture, material culture, behavior culture and spiritual culture in four aspects, campus environment, rules and regulations, code of conduct, ethics, group consciousness, life style, campus activities, school spirit, style and values nine key factor. Students’ love spending under the influence of campus culture, this study based on the perspective of campus culture, the study covered various factors of campus culture on college students’ love the influence of the consumption, and put forward from the Angle of he campus culture, through the construction of campus culture, to guide college students to rational consumption, love love for college students to establish correct consumption view and values provide the opinions and Suggestions, so as to promote the healthy growth of college students.This study to materialize the abstract concept of campus culture, to be covered by each factor’s influence on college students love consumption level has carried on the quantitative and qualitative analysis, based on the investigation and analysis shows that campus culture on college students’ love spending the influence degree of various factors each have differences, and to conduct the thorough research to the key impact factor analysis and put forward the corresponding policy Suggestions.