Research On The Existing Problems Of Ideological And Political Education In Colleges And Universities In The Era Of Big Data

Nowadays,the application of big data has penetrated into all aspects of social life.Digitization and information technology are the development trend of people’s way of living,but also bring good opportunities and challenges to ideological and political education in colleges and universities.Under the background of big data era,educators should keep pace with The Times to explore the new characteristics of ideological and political education,the emergence of new problems and their causes.In the new era of ideological and political teaching,it is necessary to fully integrate information technology,with big data analysis to innovate the form of ideological and political education,so as to understand the actual psychological dynamics of students,strengthen the pertinence of ideological and political education,so as to formulate the ideological and political teaching program in accordance with their aptitude.At the present stage,although the big data knowledge of ideological and political teachers in colleges and universities is progressing continuously,the integration with ideological and political education still needs to be further optimized.Therefore,the research on the problems and countermeasures of ideological and political education in colleges and universities in the era of big data has far-reaching significance.Based on the reality of college students’ ideological and political education,this paper conducts research by literature analysis and questionnaire survey.On the basis of summarizing domestic and foreign literature on ideological and political education and big data,This paper analyzes the shortage of information technology of educational resources in ideological and political education in colleges and universities,the limited ability of the subject of ideological and political education to master the data and the difficulties in the application of large data in the process of ideological and political education.Finally,it puts forward some strategies,such as setting up scientific ideas of ideological and political education,adhering to correct principles of ideological and political education,perfecting contents and methods of ideological and political education,improving the level of data technology of ideological and political education team and perfecting the mechanism of ideological and political education.By improving the path of ideological and political education in colleges and universities in the era of big data,we strive to provide feasible reference for the optimization of ideological and political education model in colleges and universities in the era of big data.