| Big data drives social development and transformation,reshapes human civilization,business patterns and individual worlds,and brings profound changes to the fields of culture and education.Ideological and political education in colleges and universities should adapt to the development of the times,grasp the new opportunities of the integration of big data and education field,and open up a new model of precise education.This is not only a positive response to social development and the challenges of the times,but also a reasonable solution to the problems of insufficient personalization and poor accuracy in traditional ideological and political education in universities.It is of great significance for improving the quality and efficiency of ideological and political education in universities.This study is divided into five parts.The first part clarifies the research background of the topic,and discusses the theoretical and practical significance of precise education of ideological and political education in colleges and universities under the background of big data.Precision education affects the effectiveness of ideological and political education in universities,and personalized education requires the power of big data and precision education.In the second part,relevant concepts and characteristics of the precise education of big data and ideological and political education are defined,and academic support is fully explored from Marxist materialist dialectics,Xi Jinping’s important discussion on "precise thinking" and the principle of "teaching students according to their aptitude" of ideological and political education,so as to find a angle for the effective integration of big data and ideological and political education.In the third part,from the two dimensions of principle and important links to shape the university ideological and political education of accurate education of the basic structure.It has made clear that precise education requires always following the principle of precise target,precise content and scientific method,so that the scientific and effective nature of ideological and political education to be demonstrated in every important link,and promote the transformation of ideological and political education towards precision.The fourth part,combined with the results of the investigation and research,expounds that universities have formed the consciousness of using data resources as the breakthrough point to promote reform,and has also obtained certain experience.However,in the process of applying big data technology to educate people accurately in ideological and political education,there are also a series of subjective and objective problems,which need to explore the causes and solve the problems.The fifth part explores the path of accurate education of ideological and political education in colleges and universities on the basis of the analysis of the causes,and points out that accurate education is a systematic project that requires continuous innovation and multi-level collaborative promotion.It needs to build the faculty team of accurate education,improve the data platform and improve the hard power.At the same time,it is necessary to give consideration to the emotional temperature,take the practical needs of the educated as the starting point,provide personalized education and services,and establish corresponding security protection mechanisms to protect the rights and interests of educated individuals. |