| With the advent of the era of the Internet and big data,whether the grassroots government has mastered the methods of dealing with online public opinion and whether it can correctly use a wide range of social media is an important force that cannot be ignored at this stage.Posts on social media are often preceded by government agencies or mainstream media.The spread of false rumors and overheated speech is an important factor affecting the growth of negative social emotions.The intensification of social conflicts may lead to the superposition of public opinion and social unrest.The flow of information on the Internet,resulting in attitudes,behavioral tendencies,and social disorder pose a huge challenge to social stability,public governance,and national security.Once online public opinion appears,its impact will not only seriously disrupt the normal social order,but also have a great impact on the credibility of the government,and even affect national security.Proper use of social media to deal with online public opinion will help ensure the government achieves social stability,governance and national security.This paper takes the canteen event of Chengdu No.7 Middle School Experimental School as a case study object,and analyzes and studies the emergency response and governance mode of mass emergencies under the influence of network public opinion and public opinion.Firstly,sort out the collected documents,and use 4R crisis management theory,collaborative governance theory,and public opinion life cycle theory as the theoretical basis to expound the typicality of the public opinion processing event.Then,the network data and data are summarized,and the development process of the case is analyzed with the life cycle of public opinion,and the emergency response methods of relevant departments and the important points in the response to network public opinion are studied in the face of sudden mass incidents and network public opinion.influencing factors.Finally,the case event processing process and results are summarized,and the network public opinion processing experience and enlightenment can be used for reference.Through the analysis of the case,find out the characteristics of the case and the typicality in the event handling process,especially the typicality and experience enlightenment in the handling of campus public opinion,and provide schools and governments in various regions with collaborative governance and handling of sudden mass network public opinion incidents,providing more effective experience reference and practice guidance.These experiences can further enhance the scientific and standardized level of public opinion governance in schools in handling mass public opinion emergencies.Provide more effective practical guidance for schools in various regions to respond to public opinion,handle such incidents faster and better,and enrich the experience of schools in various regions in dealing with Internet public opinion in the era of big data networks.In the process of dealing with public opinion in the future,we can learn relevant experience,from public opinion prevention and control to effective response,which will allow schools to have a set of standardized procedures to monitor and guide the Internet in the face of online public opinion crises public opinion,so as to protect and maintain the safety and stability of the campus,and support the construction goals of the smart campus. |