Research On The Problems And Countermeasures Of College Students’ Consumption Concept In The New Era

In the new era of Chinese society,the consumption situation of social people has a direct impact on the consolidation and promotion of the historic achievements of reform and opening up and the socialist modernization construction with Chinese characteristics,as well as the reasonable transformation of the main social contradictions.In this regard,the importance of social people’s consumption concept has become increasingly prominent.When the young prosper,the country prospers,and when the young are strong,the country is strong.College students are the new force and the main consumer group for China’s future development.Accordingly,the consumption concept of college students in the new era has become an important topic for the ideological and political education in colleges and universities.However,due to the influence of many factors,some college students have many problems in their consumption concept,which makes it difficult for them to truly realize personal consumption,participate in and lead the construction of social consumption life,and shoulder the historical responsibility of fully realizing the socialist modern power and the great rejuvenation of the Chinese nation.In this regard,the study on the consumption concept of college students in the new era has important theoretical and practical significance.The main body of this paper is divided into four parts:The first part summarizes the basic theories of college students’ consumption view in the new era.It mainly includes the basic connotation and main characteristics of the consumption concept of college students,the main content of the consumption concept of college students in the new era and the significance of the consumption concept of college students in the new era.The second part expounds the ideological resources and realistic basis of college students’ consumption view in the new era.In terms of ideological resources,it mainly includes the Marxist view of consumption,the consumption thought of Chinese excellent traditional culture,the consumption thought of Chinese Communists and the rational thought of western view of consumption.On the basis of reality,it mainly includes dealing with the realistic demands of Chinese society in the new era and the needs of cultivating new people in the era.The third part analyzes the problems and causes of college students’ consumption concept in the new era.On the basis of scientific research,this part believes that the consumption concept of college students in the new era is positive on the whole,which is reflected in the mainstream of frugality,rational consumption and other aspects.There exist some problems in college students’ consumption view,such as consumption cognition deviation,consumption behavior irrationality,consumption structure unbalance and consumption life knowledge and practice.The reasons for these problems mainly include the lack of college education,the erosion of consumerism culture,the existence of misunderstandings in family education and the lack of self-practice of college students.The fourth part discusses the countermeasures to cultivate college students’ consumption concept in the new era.It mainly includes clarifying the correct orientation of the cultivation of consumption concept of college students in the new era,optimizing the social environment of the cultivation of consumption concept of college students in the new era,constructing the university education system of the cultivation of consumption concept of college students in the new era and strengthening the practice of cultivation in the struggle.