Research On The Cultivation Of College Students’ Rational Consumption View In The New Era

China is in the critical period of building socialist modernization with Chinese characteristics,and it is also an important moment to realize the great rejuvenation of the Chinese nation.As the key force to realize socialist modernization and help realize the great Chinese dream,college students in the new era are also the main force of social consumption in the future.Whether their consumption view is correct or not affects their consumption behavior.Cultivating the rational consumption view of college students in the new era is not only conducive to the formation of College Students’ rational consumption behavior,and then promote the all-round and healthy development of students,but also conducive to the formation of a good social consumption atmosphere,radiating other consumer groups through college students’ consumption behavior.Especially since entering the new era,with the rapid development of social economy and the continuous improvement of people’s living standards,college students are facing more and more consumption temptations.Under the influence of consumerism,campus loans and other aspects,there are more and more irrational consumption phenomena among college students,and some students’ consumption views have deviated,which makes the subject of Cultivating College Students’ rational consumption views in the new era more necessary.This thesis takes the cultivation of College Students’ rational consumption concept in the new era as the research theme,mainly from the following four aspects.The first part mainly explains the connotation and significance of College Students’ rational consumption view in the new era.Consumption is not only an important means to maintain people’s survival and development,but also an important way to meet people’s needs.The correct consumption view can guide people’s correct consumption behavior.This part starts with the connotation of consumption view,and analyzes the connotation and constituent elements of College Students’ rational consumption view in the new era.The rational consumption view of college students mainly includes scientific consumption concept,healthy consumption psychology,reasonable consumption structure and diversified consumption culture cognition.Cultivating the rational consumption view of college students in the new era is of positive significance to the consumption behavior of college students,the construction of family consumption environment and the formation of social consumption atmosphere.The second part mainly expounds the theoretical and practical basis for the cultivation of College Students’ rational consumption view in the new era.Theoretically speaking,the consumption thought in Chinese excellent traditional culture,the understanding of consumption by Marxist classic writers and Chinese Marxists are important theoretical basis for cultivating college students’ rational consumption view in the new era;At the same time,western consumption thoughts and Chinese economists’ understanding of consumption in economic development provide a theoretical reference for cultivating college students’ rational consumption view in the new era.In reality,with the improvement of people’s living standards,although college students’ consumer groups still focus on rational and moderate consumption,there are also more and more irrational consumption phenomena,which is the practical basis for the cultivation of College Students’ rational consumption view in the new era.The third part mainly analyzes the current situation of Cultivating College Students’ consumption concept in the new era.Through the empirical research with the method of questionnaire survey,it is found that the cultivation of College Students’ consumption concept has achieved some positive results,but there are still some problems in the cultivation subject,cultivation content and cultivation methods,and then analyze the reasons for the lack of cultivation of College Students’ rational consumption concept,so as to provide direction for further exploring the effective path of cultivation of College Students’ rational consumption concept.The fourth part mainly discusses the path of Cultivating College Students’ rational consumption view in the new era.In view of the problems existing in the cultivation process of College Students’ rational consumption view in the new era,this part starts from the four aspects of cultivation subject,cultivation content,cultivation method and cultivation environment,enriches the cultivation content by giving full play to the role of each cultivation subject,adopts flexible cultivation methods and builds a good cultivation environment to cultivate college students’ rational consumption view in the new era.By strengthening the concept of rational consumption of college students,guide college students to practice rational consumption behavior.