Research On The Cultivation Of College Students’ Consumption Concept In The New Era

The cultivation of the consumption concept of college students in the New Era is based on the background of the New Era,with the government,society,colleges and universities,families,and individuals as the main body of cultivation,and organized,planned and targeted teaching of consumption knowledge and skills to college students,and guides college students to establish healthy and rational The concept of consumption,which enables it to make scientific judgments when facing actual consumption problems.It is based on Marxist consumption theory,the main expositions of major Chinese leaders on consumption views,and traditional Chinese frugal thoughts.It is of great significance to enhance the physiological consumption consciousness of universities,cultivate a positive consumption atmosphere in universities,and cultivate a healthy consumption atmosphere in the whole society.The influencing factors of the cultivation of the consumption outlook of college students in the New Era include the government’s consumption outlook cultivation orientation,the society’s consumption outlook cultivation atmosphere,the cultivation method of the consumption outlook of colleges and universities,the cultivation concept of the family’s consumption outlook and the personal consumption habits of college students.Investigation and research have found that although the cultivation of college students’ consumption outlook in the new era has achieved certain results,there are still some cultivation problems: the government emphasizes stimulating consumption rather than scientific orientation,society emphasizes the cultivation of personality rather than the cultivation of consumer values,and universities emphasize consumption theoretical knowledge.Study and neglect the cultivation of consumption practice,the family pays more attention to the economic support of the children than the cultivation of the concept of consumption,and the college students emphasize material enjoyment rather than the cultivation of the self-consumption concept.These problems have severely affected the effectiveness of the cultivation of the consumption outlook of college students in the New Era,and also seriously affected the overall and healthy development of college students in the New Era.For this reason,it is necessary to further improve the path of cultivating college students’ consumption outlook in the New Era to solve the above-mentioned problems.Specifically,first,the government should strengthen the role of scientific guidance,clarify the guiding position of the rational consumption concept,formulate green consumption and moderate consumption policies;second,the society should optimize the atmosphere for cultivating consumption concept,and strengthen social media to promote the cultivation of university students’ consumption concept,To increase the scope of public opinion cracking down on the wrong consumption concept;thirdly,colleges and universities should innovate consumption concept cultivation methods,develop consumption practice cultivation through campus culture,and carry out online consumption practice cultivation;again,families need to correct and optimize the family’s consumption concept cultivation concept The family customs and family rules related to the cultivation of consumption concept,cultivate children’s economic independence consciousness,abandon compensation psychology and provide reasonable financial support;finally,college students themselves should improve their own consumption concept cultivation awareness,inherit the spirit of diligence,thrift and hard work,reflect on misunderstandings,and enhance culture Consciousness of consumption is to develop good consumption habits and formulate reasonable consumption plans to improve their financial management capabilities.