| Vocational education is an important part of our country’s modern education system.The development of vocational education can improve the national quality,promote employment and promote economic development,but how to train high-quality vocational personnel has become the first task of developing vocational education.Vocational colleges bear the responsibility of cultivating high-quality skilled talents for the country,so it is necessary to improve the comprehensive quality and ability of vocational students in vocational colleges.The National 2.0 plan calls for education to adopt modern teaching methods to create diverse classrooms.Internet marketing is a course that conducts marketing activities by means of the Internet,and it is difficult to meet the learning needs of students with traditional teaching means.Therefore,in combination with the training plan of vocational colleges,we plan to use animation micro-lessons and situational teaching to perfect and improve the course.This paper first reviews the research status of micro lessons at home and abroad,summarizes the theory of micro lessons teaching,development mode and application of micro lessons,and determines the research content,research methods and technical routes according to the actual situation.Then it introduces the concepts of animation-type micro-class,learning general,Wancai animation master APP,and takes humanistic theory,constructivism theory and three religions concept as theoretical support.Secondly,the preliminary analysis is made on the current teaching situation of the course,the feasibility of teachers’ implementation of micro-class and students’ interest in micro-class teaching.Then,in accordance with the principles of micro-class teaching design,the overall design of teaching before,during and after class is carried out respectively.Two examples are selected for practice,and the teaching of animated micro-class in Network Marketing in secondary vocational schools is practiced through specific examples.Finally,according to the teaching design and practice examples of micro-class in the teaching of "Network Marketing" course in secondary vocational schools,the teaching effect analysis is mainly divided into three parts to test the effect.The first is the analysis of students’ achievements,mainly through the analysis of students’ direct achievements as the data source;The second is the questionnaire survey of students.By designing the questionnaire of students’ learning effect,we can obtain data and analyze its learning effect.The third is student interview,through face-to-face communication with students to understand the teaching effect.Summarize the shortcomings of animation micro-class in the teaching of "Network Marketing" course in secondary vocational schools,sum up practical experience,so as to improve the classroom effect and promote the information teaching in secondary vocational colleges. |