Research On The Impact Of Entrepreneurial Policy And Resilience On College Students’ Entrepreneurial Intention Under The New Crown Epidemic

Under the background of "Made in China 2025" and the innovation-driven development strategy,the situation of "mass entrepreneurship and innovation" has gradually become common in the whole society.Entrepreneurship has gradually become another employment option for young college students and a good solution to the current employment difficulties of young college students way.However,the "Report on Employment of College Students in 2020" released by the China Employment Research Institute of Renmin University of China and Zhilian Recruitment shows that only 2.8% of college graduates across the country choose to start a business,indicating that the current young college students’ willingness to start a business is not high,and their willingness to start a business has developed to start a business.The conversion rate of behavior is relatively low.In addition,in terms of environmental reality,in 2020,a rare "new crown" epidemic broke out globally,and the economy has suffered a huge impact.The secondary and tertiary industries,which provide a large number of jobs and opportunities for college students’ employment and entrepreneurship,have suffered serious setbacks,which will be serious.Restrict the promotion of college students’ willingness to start a business,thereby reducing the transformation to entrepreneurial behavior.Therefore,under the new crown epidemic,It is especially important to find factors that influence the motivation of young university students to do business and young universities’ desire to increase their entrepreneurship.It has certain research value and practical significance.This research starts from the practical question of "how to improve the entrepreneurial enthusiasm of young college students",and comprehensively considers entrepreneurial resilience and entrepreneurial policies as internal psychological quality and external guarantee system.Under the impact of the new crown epidemic,the willingness of college students to start a business is generated from both internal and external aspects.Impact.On the basis of combing the relevant literature,based on the support of planned behavior theory,entrepreneurial support policy model and psychological resilience theory,this study conducted a survey on the entrepreneurial willingness of college students from five universities in Chengdu through a combination of questionnaire surveys and field interviews.Data analysis of 1617 valid questionnaires through SPSS26.0 software explored the relationship between college students’ entrepreneurial policies,entrepreneurial resilience and entrepreneurial willingness,and combining related theories and interview results to analyze research results and then provide adequate results based on research results for countermeasures.The research results show that the current college students’ entrepreneurial willingness is relatively low,and the entrepreneurial willingness of this group is mostly manifested as a kind of conscious preparation,and less practical action planning for this consciousness.In general,college students’ attitudes towards entrepreneurship policies have a significant positive impact on their entrepreneurial plans,and entrepreneurial tolerance also has a significant positive impact on student entrepreneurship.Explicitly,an entrepreneurial policy based on capital and entrepreneurship in an entrepreneurial policy has a positive effect on the entrepreneurial game of university students,policies based on organizational service do not have a significant impact on the entrepreneurship of university students;perseverance and perseverance in corporate sustainability have a significant positive impact on the entrepreneurial intentions of university students.Finally,through the moderating effect test,this paper finds that entrepreneurial resilience has a positive moderating effect on the impact of college students’ entrepreneurial policies on their entrepreneurial intentions.The conclusions of this study provide new ideas for encouraging college students to start their own businesses from the perspective of external policy environment and college students’ psychological factors.