Research On Social Identity Construction Of Short Video News From The Perspective Of Empathy Theory

In the new media era,short video news has become an important way for many mainstream media to carry out news reporting practice.With the diversified development of expression space and interactive channels,short video news should pay attention to conveying positive emotions and mainstream values while spreading objective factual information with news value.Therefore,how to use short video news to construct social identity,better realize the spread of mainstream ideology,and thus promote social stability has become an important issue.The empathy theory put forward by American psychologist Goldstein includes three levels: emotion,cognition and behavior.On this basis,the dynamic model of empathy proposed by later scholars analyzes the mechanism of empathy from a dynamic perspective,refines the development process and structure of empathy,clarifies the logical relationship of dynamic transformation of empathy,and provides a new research perspective for exploring the content of empathy in communication activities.The advantage of perceptual expression of short video news can influence and decide what kind of empathy factors enter public space,affect the audience to interact in society with different degrees and levels of empathy,and then produce social identity.Based on the theory of empathy,this paper takes Tik Tok,a typical People’s Daily,as a research case,and analyzes the content of short video news from emotional contagion,viewpoint selection and behavior participation,and draws the following conclusions: the construction mechanism of empathy identity is "to build a variety of situations,stimulate users’ emotional resonance","to shape multiple roles,trigger users’ value cognition" and "to present altruistic information and strengthen users’ identity";This paper analyzes the user’s comments and interviews from three dimensions of social identity: emotion,values and identity,and points out that the user’s social identity is characterized by "the feelings of home and country are generally recognized","the values of patriotism and friendliness are obviously recognized" and "the national identity is highly affirmed".Based on the above research,this paper holds that short video news is an important medium to construct social identity,empathy is an important mechanism to construct social identity,and the emotion,values and identity information it conveys can trigger individual empathy;Individuals aggregate into social communities in the expression of empathy comments;As a community,social identity is strengthened in public interaction,thus showing the empathy construction logic of "empathy-community-social identity".