Research On Influencing Factors Of Golf Course Enterprise Competitiveness

With the continuous improvement of national living standards and the further development of China’s sports leisure tourism market,China’s golf industry is in a stage of rapid development.However,the number,scale,product structure,economic benefits,R &D capacity and operation level of golf related enterprises are far behind those of golf developed countries.Golf course is the core of golf industry,and its competitiveness needs to be improved.Therefore,based on the relevant research at home and abroad,relying on the enterprise resource-based theory and using the Delphi method,this paper constructs a relatively comprehensive set of factors affecting the competitiveness of golf course enterprises.On this basis,ISM is used to explore the direct influence relationship of various influencing factors,construct the hierarchical structure model of golf course enterprise competitiveness,and further analyze it with Micmac tool.Finally,using the enterprise life cycle theory,the golf course enterprise life cycle is divided,and according to the characteristics of different life stages,combined with the analysis results of ISM and Micmac,suggestions are put forward.Through the research,the main research results of this paper are as follows:1.From the five dimensions of relationship,resources,ability,knowledge and culture,this paper comprehensively establishes a system of influencing factors of golf course enterprise competitiveness including 24 factors.2.The hierarchical structure model of golf course enterprise competitiveness is constructed.The model can be divided into six levels.It can be further divided into surface influencing factors,middle influencing factors and deep influencing factors composed of internal ability module and external factor module.As a service-oriented enterprise,membership relationship,event undertaking ability and profitability are the representatives of the surface influencing factors of the competitiveness of golf course enterprises and the intuitive external embodiment of the competitiveness of golf course enterprises.Human resources and management experience are typical of deep-seated influencing factors,which have a subtle impact on various factors at the top.3.According to the characteristics of the independent factors of operation and management,the driving factors of CMAC are divided into four quadrants according to the characteristics of the independent factors of operation and management.4.Combined with the life cycle theory,the life cycle of the golf course enterprise is divided according to the legality of the cash flow group and the characteristics of the golf course operation and management.Combined with the ISM model and MICMAC tool,the government and enterprises are put forward.In response to the government,it called for the formulation of clear golf course policies to give appropriate policy space for the development of the golf industry.In the early stage,examine the field acquisition,investigate the project background of the high level competition;in the mature stage,focus on internal training,improve the service quality system;in the decline period,focus on innovation ability,and find new business growth level.In the whole process of life cycle,establish scientific and effective personnel training system and salary structure,improve financial accounting system and mechanism,formulate scientific operation plan,strengthen fund management ability;marketing investment and marketing strategy.Through the research on the competitiveness of golf course enterprises,it is intended to provide some help for the development of China’s golf industry,further develop the application of enterprise competitiveness theory in different types of enterprises,and provide theoretical reference for the research of industrial competitiveness or regional competitiveness.