| With the rapid development of economy and the progress of science and technology,people’s work pressure,faster pace of life,body movement function decline,the pace of work and life,make many urban residents cannot guarantee enough time to fitness regularly obtain relatively professional fitness guidance,fitness knowledge get more dependent on professional fitness class App or video,graphic social media platform.The strong demand for fitness has become an inexhaustible driving force for the public to collect fitness guidance information and knowledge.At present,Chinese scholars’ research on the dissemination of fitness App mainly focuses on the development status of fitness App and the dissemination of fitness App.The vertical segmentation of the Internet and the multi-scene of science communication have become the trend of future development.The discussion on the science communication of fitness App under the background of Internet + is becoming a hot topic at present.Therefore,this research selects the head software of fitness App industry,and Keep,which has accumulated 300 million users,as the specific investigation and analysis object.Through different empirical methods,such as questionnaire survey,in-depth interview and mathematical statistics,on the basis of full consideration of the practical factors,the theory of use and satisfaction and communication effect,and the cognitive effect,emotion and attitude effect and behavior effect are analyzed from the perspective of users.607 questionnaires(586 valid questionnaires)were designed and randomly distributed to Shaanxi Province,Gansu Province,Sichuan Province and other provinces and cities,which covered the used Keep user groups of different ages,educational background,genders and occupations,which was basically consistent with the portrait of Keep users and population distribution.The spss software was used for data analysis,setting three first-level indicators of cognitive effect,emotion and attitude effect and behavior effect,and 8 second-level evaluation indicators such as the number of likes,number of comments and retweets,and Keep App was used as a case for empirical analysis.With the in-depth interview method as the auxiliary,the users with high Keep frequency and long time were selected for in-depth interview through comprehensive consideration of the questionnaire results,and the following conclusions were drawn:1.The communication value of fitness science popularization is prominent,and the way and process have changed significantly.Among the many values brought by science information,fitness science communication undoubtedly has high value.When fragmented,diversified and social fitness apps gradually become new science popularization dissemination tools,they have changed the way and process of fitness science popularization dissemination in the past.2.There is still room for improvement in the dissemination effect of fitness science information of fitness App.By building fitness App transmission effect measurement evaluation index system,questionnaire survey,depth interview a series of empirical analysis,fitness App in spreading fitness popular science information cognitive effect,emotional and attitude effect,behavior effect of propagation effect does not reach a good level,so you need to improve fitness App popular science communication effect,enhance its propagation force and user identity.3.Popular science column,interactivity and social functions have become the main factors restricting the communication effect of science popularization of fitness App.Lack of popular science column,popular science content needs to be strengthened;lack of two-way communication;lack of social function,single popular science channel.4.Countermeasures to improve the communication effect of science popularization of fitness App.Add popular science column to strengthen the popular science of content;strengthen interactivity and build feedback platform;strengthen social function and promote the diversification of popular science channels.Popular science column,interactivity and social functions have become the main factors restricting the communication effect of science popularization of fitness App. |
