Research On The Communication Of "Internet + Fitness" In My Countr

In recent years,with the rapid growth of public fitness demand,the strategic position of national fitness has been greatly improved.Offline fitness clubs,sports venues and other physical venues have ushered in large-scale development,but this development has been hit hard by the epidemic.The new crown pneumonia epidemic has gradually become normalized from the initial public health emergency.Many offline industries are facing severe challenges.The fitness industry,which has been developing effectively,has also ushered in an industry winter.However,due to the anxiety of survival,the demand for healthy fitness has increased instead of decreasing.A large amount of time at home and restrictions on going out have made the public’s online fitness demand continue to rise.Now is the digital age of continuous innovation of mobile internet technology.The strategic design of "Internet +" has become the lifeline for the survival of the real economy."Internet + fitness" has also been used as a powerful means to empower the promotion and implementation of national fitness in my country.The fitness industry welcomes A new development situation has come.Fitness is an imported product that entered the Chinese market in the 1970 s and 1980 s.It has high requirements for professional skills.At the same time,the development of "Internet +" has not fully reached the ideal level of deep integration.Although "Internet+ fitness" is to a certain extent It enriches the promotion thinking of national fitness in China,and also provides new ideas for the fitness industry to break the situation.However,the development of domestic "Internet + fitness" is more like the integration of "+Internet" at the physical level,and it still faces severe communication difficulties.To realize the sustainable development of "Internet + fitness" in the future,it is necessary to analyze the current situation of its communication.Looking at the development of "Internet + fitness" in China,the highly open online platform and the constantly innovative mobile Internet technology enable its influence to spread rapidly.In this Internet context,the content is undoubtedly "Internet + fitness"."The key to winning is also the pain point that determines whether its dissemination can be effective.However,the threshold of fitness professionalism is very high.Compared with the content dissemination practice of other categories of "Internet +" industry,there are high requirements for content production system,subsequent distribution channels and presentation skills.Therefore,for "Internet + fitness" Our research is not limited to the polishing of content specialization.It is far from enough to analyze from the perspective of professional sports and fitness.The analysis of "Internet + fitness" based on the perspective of communication theory can better clarify the communication ideas and achieve better results.It can also better meet the rising fitness needs of the public under the background of the normalization of the epidemic,cultivate public fitness enthusiasm and fitness habits,and better promote the development of national fitness in China.From the perspective of communication,this paper focuses on the development of "Internet + fitness" in China.The research finds that the continuous innovation and iteration of mobile Internet technology provides hardware technical support for "Internet + industry",and many traditional industries have received deep technical transformation.,"Internet + fitness" is no exception.At the same time,in response to the development of the times and the rising demand for health and fitness,the proposal of my country’s national fitness policy has also helped "Internet + fitness" successfully get out of the niche subculture circle.In today’s development,whether it is a professional fitness client or a comprehensive Internet platform,"Internet + fitness" has shown a variety of communication practices,and more and more key opinion leaders have produced new media communication features The content,distinct and rich professional "Internet + fitness" communication matrix was built.The development of "Internet + fitness" in China is not all smooth sailing.Relevant policies are constantly proposed but difficult to implement.Mass traffic is not compatible with relatively thin communication channels,and the main body of communication is also more focused on the realization of traffic.my country’s "Internet+ fitness" still has a communication dilemma.However,with the continuous advancement and innovation of the national "national fitness" policy,there will be a more comprehensive and complete "Internet + fitness" policy,and there will be more channels and emerging technologies and equipment to assist online platforms with better fitness content production and distribution.From the perspective of communication science,this research analyzes this new fitness category that not only meets the call of the times and the needs of the public,but also fits the current communication voice.Provide a sample reference for future development ideas.