Research On Business Model Optimization Of GT Online Education Company From The Perspective Of Value Chain

Due to the epidemic,the online vocational education industry will usher in blowout growth in 2020,but looking at the development cycle of the whole industry,there is still a big gap from giving full play to its commercial and market value.As the head enterprise of online vocational education,GT company is also facing problems such as lack of core competitiveness of curriculum resources,risk of key business interruption,limited profitability,loss risk of users and so on.The primary task of the company is to optimize and improve its current career model,and ensure that the company can fully meet its own needs,including its own career oriented education.On the basis of literature research,this paper carefully studies and combs the literature related to online education value chain and business model,so as to provide theoretical support for follow-up research.This paper combs the key elements of the company’s business model in the nine and service sectors,and presents the impact of the company’s business model on its business model in the nine and service sectors.Combined with the characteristics of online vocational education industry,the method of questionnaire is adopted.By understanding and collecting the understanding of industry target users about GT company,factors and views considered in consumption,and combined with multi platform comprehensive survey,the business model of GT company is presented in data from the perspective of users,and the business model of GT company is compared with other institutions and evaluated by combining business model theory,Explore the causes of its business model problems and provide direction for its further optimization.Through the analysis of GT company’s business model,this paper summarizes the causes of many problems faced by GT company’s business model,and the key factors that GT company should pay attention to from the perspective of users include: more course types,rich teaching contents and forms,interactivity,teachers,course quality,service level and price.In order to achieve the ultimate goal of GT company’s business model improvement,that is,on the premise of meeting the necessary elements of excellent online education institutions,make the platform maintain the value creation ability,expand the value acquisition ability,and ensure the matching of users and platform value proposition,based on the perspective of enabling GT company to grasp the key links in the value chain and maximize the value,combined with the value chain theory,this paper analyzes its business model from the aspects of improving the value creation ability Specific optimization measures are put forward in three parts: value acquisition ability and value proposition ability.GT company needs to pay attention to the management of all links of the business model.Through brand building,on the premise of ensuring the training courses and service quality,GT company should highlight the differentiated development strategy,continuously improve the satisfaction and loyalty of users,further enrich the source channels of users,explore diversified profit models,strengthen financial and asset management,and maintain the optimization and innovation of all business modules in the value chain,While improving the competitiveness,ensure that the platform itself meets the basic elements necessary for excellent online education institutions,maintain the stable value creation ability of the platform,constantly seek to expand the new space for value acquisition,ensure that the value proposition of the platform matches the target users,and finally serve the smooth achievement of the business goal of maximizing profits.The online vocational training market is in the stage of rapid development,which is a great advantage for the majority of online education institutions.In addition,the development of Internet information technology is also changing with each passing day,which provides many favorable conditions for its survival and development,making GT company have the demand and ability to continuously optimize and upgrade its business model.Only on the basis of continuous innovation of business model can online education enterprises gain a firm foothold in the fierce industry competition and continue to develop.The research results of this paper can maintain the advantages of online education enterprises in the fierce industry competition,and provide direction for the optimization and improvement of the business model of Companies in the same industry.It has practical guiding significance for the business model of online education companies.