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The Research On Education Chain Management Model

Posted on:2013-07-01Degree:MasterType:Thesis
Country:ChinaCandidate:L WenFull Text:PDF
GTID:2267330425461100Subject:Education management
Abstract/Summary:PDF Full Text Request
As a successful business model, the chain business model is still a powerfuldriving force in the business community. It has not only seen as corporate the bestentrepreneurial way to get rich quickly, is regarded as a strategic, strategy, to achieverapid penetration of the market, the purpose of the considerable market share. Thechain was originally a special mode of operation of the food and beverage industry,the service sector and commercial areas, however, in recent years, with thedevelopment of China’s economic system and continuous improvement chainphenomenon in the field of education, the quietly rising. Chain education, which isthe headquarters under the leadership of the same brand of education, joined by anumber of schools or educational campuses institutions constitute a relatively uniformof the Commonwealth, the teaching services of the same brand in different locationsand regions.Chain management is a new topic in the management of education, there are a lotof different points, compared to the commercial chain, to simply apply commercialchain management model does not work. Classification for our education chainmanagement mode, the problems encountered in the education chain developmentprocess as well as the countermeasures currently only slightly by the China ChainStore&Franchise Association, published in August2010,"2008China Chain Store&Franchise Yearbook involved, but whether it is from the breadth and depth of view,the studies are thorough enough, many problems only in passing did not get to thebottom. Chain managements and education management theory the Education GroupOnlly chain business model, for example, the use of system analysis, comparativeanalysis, case studies and other research methods to conduct a comprehensive studyon China Education chains.First, starting from the basic theory of related chain management, the definitionand characteristics of the theory analysis, a comprehensive description and the statusquo at home and abroad on the education chain theory research found academia chainbusiness model for education classification and its the pros and cons of runningprocess as well as the countermeasures to the lack of a comprehensive theoreticalstudy. Then departure from the status quo of China’s education industry chain, chaindefinition of education, franchising, direct extension, the pros and cons of the Liberal modular three educational chain management systems, rational education chainschains the mode selection to provide help. After that, the advantages and risks of theuse of the comparative analysis of education chain management research anddevelopment status of the chain of private education to find solutions to the problem.Finally, the Education Group Only chain business model for case analysis, and theresults of the analysis with education chains theoretical knowledge organicallycombine from government policies boot, improve laws and regulations, andstrengthen their own internal management, improve the quality of teaching encouragesocial resources, and accelerate the modernization of teaching methods relatedcountermeasures, hoping to bring some referential significance for futuredevelopment in the education industry chain.
Keywords/Search Tags:Chain business model, Education chain management mode, Educationmanagement, Only Education Group
PDF Full Text Request
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