Research On Problems And Countermeasures Of Popularization Management Of Philosophy And Social Science In Zigong City

The popularization of philosophy and social science is an important part of the prosperity and development of philosophy and social science,and an important means to improve national accomplishment and cultivate humanistic spirit.With the development of economy and society,the masses’ demand for popular science has changed.Facing the new popular situation,how to further strengthen the popular management of philosophy and social science and provide popular science service for the masses is a realistic problem to be solved urgently.Zigong city has a medium level of economic development and is one of the cities and prefectures in Sichuan province that established the municipal social science association earlier.Therefore,it is typical and representative to study the popularization management of philosophy and social science in Zigong city.Taking the popularization of philosophy and social science in Zigong city as the sample and using the methods of literature research,interview survey and case analysis,this paper analyzes the problems and causes in the popularization of philosophy and social science in Zigong City based on the knowledge of management and communication such as public goods theory,gatekeeper theory and fragmented mass audience theory.Based on the management experience of mianyang,Nanjing and other advanced cities,this paper puts forward some countermeasures and suggestions,such as building a social science research platform,establishing a popular science industry alliance,improving the quality of works supply,and strengthening the guarantee of funds and talents.This study has certain reference value for the application research of communication theory in the popularization of philosophy and social science,and provides beneficial reference and inspiration for the popularization management of philosophy and social science.