Research On Innovation Of Social Science Popularization Path From The Perspective Of New Media

At present,our country is in the decisive stage of building a well-off society in an all-round way.We urgently need to strengthen the popularization of social sciences,cultivate and practice the socialist core values,improve the people’s humanities and Social Sciences literacy,so as to condense the positive energy of strong economic and social development.At present,the research on the popularization of Social Sciences in China is still in its infancy,and there is no mature model in theory and practice.Especially with the development of new media technology,the way of social science popularization in the past is facing new opportunities and challenges.Based on the background of new media,this paper takes Shijiazhuang City as an example,through literature analysis,comparative analysis and case analysis,to study the main problems and causes of social science popularization in the perspective of new media,and to explore the corresponding countermeasures.This paper is divided into five parts.The introduction introduces the background and significance of this topic,literature review,research ideas and methods,innovation and research deficiencies.The first part mainly introduces the concepts of new media and social science popularization,as well as the theoretical basis of communication and public management related to social science popularization.The second part,combined with the characteristics of new media,analyses the opportunities and challenges of social science popularization in the perspective of new media.The third part,taking Shijiazhuang as an example,analyses the current situation of social science popularization,and uses 5W theory to analyze the five elements of social science popularization,namely,subject,content,carrier,object and effect.The fourth part summarizes the problems and reasons of social science popularization in Shijiazhuang from the perspective of new media.The fifth part,in view of the existing problems,puts forward the improvement measures and suggestions of Social Sciences popularization in the new media perspective,including strengthening the importance of Social Sciences popularization;strengthening the construction of Social Sciences popularization talent team;promoting the supply-side reform of Social Sciences popularization content;and building a complementary model of Social Sciences popularization.Based on the frontier of the development of the times,this paper analyses the problems and causes of social science popularization,explores the solutions,and tries to put forwardsome improvement measures and suggestions for social science popularization from the perspective of new media,with a view to providing some inspiration and reference for the future development of social science popularization in China.