| At the end of 2019,COVID-19 quickly swept the world.The sudden epidemic affected all walks of life in China to varying degrees,and the sports event industry was greatly impacted due to its interaction and group characteristics.All the current sports events are almost terminated;although the epidemic situation has been effectively controlled,all the sports events are still restricted.In this case,a new competition mode of—— sports events online operation was born.What problems will the development of sports events under the background of regular epidemic prevention and control face? How will China’s sports event industry develop? How can sporting events break through the shackles in another form as the epidemic continues? These problems are all the questions of The Times,and they all need to be solved urgently.Through the profound analysis of previous theoretical research,this paper summarizes the development trend of "online sports","sports events" and other related concepts and the development trend and status of other online events,which lays a solid foundation for determining the research objectives and clarifying the research significance of this research.This study focuses on the development opportunities of online sports events;clarifying the requirements for the development of online sports events in China;analyzing the suitability items of online sports events;using expert interview and SWOT analysis;clarifying the feasibility of online sports events,clarifying the problems of online sports events and proposing optimization strategies,and improving the basic theoretical research of online sports events.It provides theoretical basis for the development of online sports events in China,and then provides certain reference value for the diversified development of sports events in China.The main conclusions of this paper are as follows: 1.online sports events lack targeted policies;2.There are some problems in online sports events,such as lack of professional talent reserve and immature online system.Three,a sport does not require direct physical confrontation,does not need to share the same equipment;3.The tactical cooperation between teams is not necessary,so it can be considered that the project has the basic attributes to realize online competition.4.The advantages and disadvantages,opportunities and challenges of online sports events are obtained through SWOT analysis;5.Chinese online sports events more concentrated in mass sports events,competitive sports events held relatively few;6.The organization and implementation of online sports events are not mature enough.It is suggested that: 1.in the context of formulating relevant policies,specific conditions and rules suitable for local governments to carry out online sports events or activities should be studied and promulgated;2.It is necessary to carry out training and learning of online sports event personnel,so as to form a group of online sports event management personnel with professional skills;3.Strengthen the research on the online suitability projects,constantly improve the relevant theories,and provide reference for the holding of online sports events;4.Continue to maintain the advantages of online sports events and make continuous progress on this basis,and take specific measures to address the challenges and shortcomings in the development of online sports events;5.All competent authorities should strengthen the publicity and supervision system of online sports events to increase the participation of the masses in online sports events;6.Establish a dynamic and changeable organizational structure for online sports events. |
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