Application Of Online And Offline Integrated BOPPPS Teaching Mode In Marketing In Secondary Vocational School

The arrival of COVID-19 in 2019 has changed the way education is implemented to a certain extent.In the post-epidemic era,the effectiveness and ease of online teaching has become an issue for educators to further explore and think about.BOPPPS teaching mode has attracted the attention of Chinese people in recent years.This teaching mode emphasizes participatory learning and takes the enthusiasm of students in class as the main goal,which coincides with the teaching purpose of secondary vocational schools emphasizing students’ hands-on ability.Over the years,educators apply this kind of new education model to the various disciplines,and combine the education of outbreak era under the common technology and platform,and to explore effective teaching mode,online and offline mixed how clever apply BOPPPS,combined with the online,effective improve the teaching effect of "marketing" is the key to this study.In this paper,the author carries out research from the perspective of practice,analyzes the current situation of students in secondary vocational school marketing and the deficiencies in the classroom,and optimizes the curriculum objectives,implementation and evaluation of marketing based on BOPPPS,and constructs the teaching design and practice of marketing class with the help of online teaching platform.Objective To provide teachers with practical and effective suggestions on curriculum reform,improve the enthusiasm of secondary vocational students to participate in class,and meet the theoretical requirements and skills of secondary vocational college students in marketing.This paper is divided into eight chapters:The first chapter,introduction,mainly expounds the research ideas of this paper.Through the research background analysis,research purpose and significance establishment,the research content and methods of this paper are described.In chapter 2,through the definition of relevant concepts of BOPPPS and domestic and foreign reviews,the development and research stages of BOPPPS and blended teaching are sorted out,paving the way for the subsequent introduction of relevant theoretical basis.The third chapter analyzes the theoretical basis involved in BOPPPS teaching mode to provide theoretical support for the subsequent demonstration.In chapter four,the author designed a questionnaire and sent it to students to understand the current situation of marketing classroom in secondary vocational schools,so as to judge the feasibility of the teaching design and practice.The fifth chapter optimizes the online and offline teaching modes of BOPPPS from the aspects of course objectives,course implementation and course evaluation,which provides a reference for subsequent teaching practice.In chapter 6,the advantages and disadvantages of common online teaching platforms are analyzed in the early stage of teaching implementation,and online teaching platforms are selected and combined with the intention of some teachers in the practice school.The seventh chapter,carries on the teaching object and the content determination,carries on the teaching practice.In chapter 8,evaluation and feedback are given to the teaching practice at the later stage of teaching implementation,and the effectiveness of this teaching model is verified through feedback questionnaire of students,final score of marketing course and interview with teachers.