Research On The Evaluation And Development Of Sports Tourism Resources In Longlin Autonomous County

With the coordinated promulgation of a number of national policy documents and the proposal of development guidance,consumers’ demand for the new tertiary industry model has gradually flourished,and the sports tourism industry has gained unprecedented development opportunities.Longlin county is one of the only two ethnic minority autonomous counties in China.It is located at the junction of Guangxi,Guizhou and Yunnan.It has many ethnic groups and rich and colorful sports tourism resources.This paper takes the sports tourism resources of Longlin Autonomous County as the research object,and uses the literature data method,Delphi method,field survey method,questionnaire survey method and analytic hierarchy process as the research methods.Through the combination of qualitative and quantitative evaluation research methods,this paper comprehensively analyzes the advantages and disadvantages of Longlin sports tourism resources,and provides scientific and effective development suggestions.The research contents are as follows :1.Systematically sort out the research status of the evaluation and development of sports tourism resources at home and abroad,integrate and summarize the research content,define the two concepts of sports tourism and sports tourism resources to be used in this study,formulate the principles for establishing the evaluation index system of sports tourism resources in Longlin Autonomous County,and construct the theoretical basis of the evaluation index system of sports tourism resources in Longlin Autonomous County.2.Through on-the-spot investigation,consultation with experts,questionnaire distribution and recovery and combined with literature,the evaluation index system model of sports tourism resources in Longlin autonomous county is established on the basis of national tourism resource evaluation standard as the theoretical guidance and regional characteristics,and the matrix feature vector is calculated and the consistency test is carried out.(1)The comprehensive evaluation score of sports tourism resources in Longlin Autonomous County is 6.7251.According to the national standard classification of’classification,investigation and evaluation of tourism resources’(GB/T18972-2017),it is classified into three levels(excellent level)sports tourism resources.(2)The comprehensive evaluation score of ornamental value in the evaluation index system of sports tourism resources in Longlin Autonomous County is 1.3317,and the comprehensive evaluation scores of educational value and intangible cultural heritage are 1.0158 and 1.1422,respectively.The scores are high,indicating that the sports tourism resources in Longlin Autonomous County have high ornamental value,educational value and intangible cultural heritage value.(3)Longlin autonomous county sports tourism resources evaluation index system of natural environment conditions and social humanities environment comprehensive evaluation score is 0.6001,0.9635,the comprehensive evaluation score of social security conditions is 0.6072,are in a good position,with suitable for sports tourism natural and social environment and other security conditions.(4)The diversity of sports tourism resources,climate suitability,ethnic sports atmosphere and other indicators of Longlin Autonomous County have a good degree of recognition in the objective assignment,but there are also some problems to be solved,such as the lack of popularity and development of intangible cultural heritage,the low brand influence of Longlin sports tourism products,and the lack of talent training reserves.3.This study puts forward the development suggestions of sports tourism resources in Longlin Autonomous County as follows:(1)Build a’four haves’ development model with concept,context,pattern and positioning,and create a’one heart and multi-level’development spatial pattern.(2)Make full use of the Internet,combined with tourism news special edition,short video and other scientific and technological marketing methods to enhance the popularity.(3)Make full use of the advantages of multi-ethnic sports tourism resources,reconstruction of differentiation,combination,forward-looking sports tourism product development strategy framework.(4)Cohere functional departments and social support,improve living subsidies and humanistic care;linkage training with universities,directional training,systematic training of local talents,and step up the training and reserve process of professional compound talents.