Research On Marxist Theory Education In Colleges And Universities Under The Background Of Omnimedia

Colleges and universities are not only an important position to carry out Marxist theory education,but also a forward position for the exchange and collision of various ideas and views.With the continuous development of omnimedia,college students’ subjective consciousness and learning needs are strongly stimulated,which solves the problem of the lack of vitality of traditional Marxist theory education to a certain extent.However,due to the developmental and unstable characteristics of college students,omnimedia has a profound impact on their way of thinking and value judgment.Therefore,colleges and universities should actively use omnimedia to carry out Marxist theory education,which is not only an important manifestation of keeping pace with the times,but also an inevitable requirement for Marxist theory to enhance the pertinence,effectiveness,attraction and appeal of education based on the times.Based on the background of omnimedia,this paper expounds the concept and characteristics of omnimedia from four perspectives: whole media,holographic media,all-staff media and all-effect media;Focus on the education of Marxist theory in Colleges and universities,and explain it from its basic connotation,constituent elements and operation process.It is of great significance for colleges and universities to carry out Marxist theory education in the context of omnimedia,which is conducive to maintaining the safety of ideological positions in Colleges and universities,promoting the development of Marxist theory education,and fulfilling the era mission of soul casting and educating people in Colleges and universities.Omnimedia influence and act on all elements and links of Marxist theory education in Colleges and universities,bringing new opportunities to it.Fourth,omnimedia enrich educational resources,innovate educational methods,broaden educational positions and enhance educational effectiveness to varying degrees.However,at the same time,due to the blindness of omnimedia and the need for rational and value guidance,colleges and universities are also facing new challenges in practical application,which are embodied in the weakening of educational guidance by subject equality,the reduction of educational content quality by information diversification,the degree of media integration hinders the exertion of educational joint efforts,and the instrumental dilemma restricts the realization of educational objectives.In view of this,colleges and universities need to actively adapt to the new background of omnimedia,innovate educational ideas,and start with the multi-directional construction and strengthening of educational team,the innovative expression of educational content,the enrichment and innovation of educational media,the effective improvement of educational effect and so on.Colleges and universities should effectively promote the transformation of omnimedia from "maximum variable" to "maximum increment",so as to promote the quality and efficiency improvement,integrity and innovation of Marxist theory education.