Creative Design Of Campus Culture Of Shenyang Jianzhu University

In recent years,with the rapid development of the national economy and the development of the spiritual needs of the people,the cultural and creative industries have emerged in the context of this period.At the moment,China’s cultural and creative industries are thriving.The requirement of the times is to enhance national cultural self-confidence and to promote and possess China’s excellent culture.As an important branch of cultural and creative industry,the campus cultural and creative industry has gradually entered the public’s field of vision,and has gained more social attention due to its vast development space.This is a higher requirement for adhering to the new concept of cultural education under the new situation.As an important place for cultural education and an important carrier of cultural self-confidence,it is particularly important for colleges and universities to study and sort out campus cultural resources,deeply tap and integrate the cultural connotation contained in Colleges and universities.In May 2004,the cultural industry research center of Tsinghua University was established and later approved as the national cultural industry research center.Since then,the successful establishment of the cultural and creative store of Tsinghua University has provided new possibilities for the cultural and creative design of more domestic universities.By developing and designing a variety of cultural and creative products,we can activate the cultural gene and humanistic spirit carried by colleges and universities,and then improve the cultural consciousness and cultural self-confidence of teachers and students.From the perspective of digital media,looking for new ideas to reflect the characteristic design of campus culture and show the cultural connotation is a problem we need to think about at present.Taking the campus culture of Shenyang Architecture University as the research object,this thesis combines a sense of innovation with insights from the perspective of cultural creative design,this thesis combines the innovative expression and visual aesthetics of Shenyang Architecture University Campus Culture and modern design,enriches the expression forms of Shenyang Architecture University campus culture,It aims at building the campus culture of Shenyang Jianzhu University and promoting the legacy and promotion of campus culture,Make the red gene of the symbiosis between Jianda’s profound culture and the Republic become the brand of the contemporary era.By reading and researching the current state of cultural and creative industries at home and abroad and related literature on cultural and creative design on campus,lay a theoretical foundation for writing the dissertation and gather relevant information about cultural and creative industries creative.From different perspectives,the author lays the theoretical foundation for writing the dissertation and gathers relevant cultural and creative information by reading and researching the current state of cultural and creative industries at home and abroad and literature related to cultural and creative design of the campus.creative industries from different perspectives.Based on research on cultural and creative industries on campus at home and abroad,this thesis analyzes current development trends and common problems in the site’s cultural and creative industries,and considers the importance of cultural and creative design to the heritage and cultural development of the environment.to better meet design needs and performance Use of design setting,the author conducted a public questionnaire survey and screened out the campus cultural and creative characteristics and elements that are more in line with the public’s aesthetic needs and emotional demands.Through the analysis of the campus culture of Shenyang Architecture University and the artistic characteristics of campus culture,it is concluded that the cultural research value of architecture,ecological landscape,humanities and history in Shenyang Architecture University is relatively high,At the same time,it summarizes the parts with research value in several types of culture,analyzes and designs the selected cultural elements in combination with the relevant theories of design semiotics,constructs the campus cultural material library of Shenyang Architecture University,and better grasps the design direction of this cultural innovation by combining qualitative and quantitative methods.The cultural and creative design is divided into three series for design elaboration.While transforming the abstract campus culture into a concrete visual design symbol table,it can publicize the campus culture of Shenyang Architecture University,enhance the brand image of the school,and enhance the sense of belonging and emotional resonance of "jianadult".Cultural and creative types not only meet the daily needs of consumers,but also realize the dissemination and development of campus culture,and provide more references and possibilities for cultural and creative design in Colleges and universities in the future.