Research On The Operation Of College Student Associations Based On Lean Entrepreneurship

In recent years,the lean thinking originated from the manufacturing method of Toyota in Japan in the 1970 s has been quickly applied to the field of innovation and entrepreneurship,and has been well received and widely recognized.The minimum viable product solution and iterative model based on lean entrepreneurship can quickly In response to market demand,the waste of various resources and time is greatly reduced in the start-up stage of the enterprise,and the risk of failure of enterprise innovation and entrepreneurship is reduced.Based on the lean entrepreneurial thinking,it is currently only applied to the process of innovation and entrepreneurship or new product development of enterprises,and research using lean entrepreneurial thinking to other fields is slowly being initiated.As an important education part of the "second classroom" in colleges and universities,the development of college students’ associations has also received more and more attention and research.There are more and more studies on strengthening the education,operation,operation and development of college students’ associations.The method is limited,and increasing the innovation and entrepreneurship ability of the student association in the student association will undoubtedly bring the improvement and rapid development of the association to the operation.This paper conducts a research on the operation of college students’ associations based on lean entrepreneurship,explores how to apply the MVP model of the minimum viable product scheme in the lean entrepreneurship idea to the operation of the association,analyzes the construction and iterative judgment method of the minimum viable product scheme,and proposes the operation method of the association.New ideas and suggestions.According to the idea of lean entrepreneurship,this paper constructs the development and iteration path of the brand activity operated by the community,including the construction of the minimum viable product scheme,the realization of the minimum viable product scheme and the iterative judgment of the minimum viable product scheme.First of all,according to the establishment of the vision of the community operation,analyze the pain points and needs of the community operation,and establish the specific content of the development of the minimum feasible product plan according to the pain points and needs of the community.Then,according to the four processes of analysis,design,development and testing,the realization of the minimum feasible product scheme of the community is completed,and the actual data of the scheme test is obtained.Finally,according to the effective conversion rate of the community activities and the experience satisfaction of students participating in the activities,the decision-making judgment of the minimum feasible product side of the community to switch or abandon,put into production and iterative improvement is made.Through the construction of the process and method of the development of the brand activity of the college student association operation,and the verification and analysis through an example,the feasibility of using the MVP model of the minimum feasible product scheme to guide the operation and development of the association is proved,which has theoretical guiding significance for the operation and development of the college student association.