Taijiquan Brand Operation Mode

The time turns to 21 century, every hierarchy is changing in Chinese community. Since 1979, reform and opening to the outside world, China became to a market economy epoch. At the beginning, China as a people to cross the river, one has to be sure about stones at the bottom. But now, it is imbued with a sense of self-confidence to build the market economy of socialism with Chinese characteristics. Chinese already adapted into the challenge and opportunity that come from the market economy.Shadowboxing is an essential boxing of Chinese Martial Art, and it has been popular for hundreds of years, particularly over middle-aged people are fancier to it because of its inimitable characteristics, cultural intention, and rich Chinese traditional humanities atmosphere. It is quite common that people is everywhere who takes morning shadowboxing exercise. People always like to learn it in such way, or we can say shadowboxing should be there as such way.But the times are changing, the market economy already affected the everywhere when the gymnast found the profit of American National Basketball Association (NBA) is far more than our middle size province'Gross National Product (GNP) and the speed of earn the money through the European foot match is faster than cash printing press to print the notes. There are a lot of sports events already became a kind of commercial activity. The athletic contest is fashioned into a broad brand. All the profits come from the related industry of this brand. During the recent years, our neighbor—Korea is not just the economy developed fast, but in the export of cultures'area also obtains the great success. The Korean fashions spread all over the world. All of the young people willing to follow it whatever the nationality. In a result, the kickboxing became very popular and held the huge percentage of gymnastic exercise market.To see the quintessence of our country----shadowboxing, it still very traditional and no change in the hundreds years. In this situation, we met a problem that is the shadowboxing how to live and develop in market economy world. According to the national and foreign operational mode of gymnastic exercise, the author did the lots of research of spreading the shadowboxing in gymnastic market. The author put 500 questionnaires out and received the 403 feedbacks. The effective feedbacks are 378. According to these figures, accounted the percentage of feedback is 80.6%, the percentage of effectiveness is 93.8%. The questionnaire include the effective power of cognized of shadowboxing, popularization of shadowboxing, shadowboxing match events and the critical of shadowboxing levels. Otherwise, it also includes the price of the related industries, the design of shadowboxing brand and so on. Through this research the author can know that although popularity of shadowboxing is very loudly when the shadowboxing as a brand name to spread, the characteristic of shadowboxing defined the market need to face the older people. So, we should put the key point on the older people when define the market position. These people have the low consuming capacities and they prefer to choose the various gym exercise. However, china already gone to the social of old aged. The number of old people and the middle age people increased very fast and the healthy problems become more and more important. In a result, all of these conditions provide the good opportunities and the huge developing area for the shadowboxing.According to the professional analysis, the shadowboxing can not be used directly. The shadowboxing is hard to get the soundly response that because it can not attract the plenty of audiences like NBA and football match. You can not copy the other gymnastic project methods to running the brand of shadowboxing; it must make its own way that suit for itself. Due to above, in author's opinion, if the shadowboxing wants to be developed and expanded, it should give up the pure commercial way and choose the commonweal brand way to follow the government policy as a head of public gymnastic market through build the brand of shadowboxing to develop the related industry. Thus, get the basic corporeal materials to developing the brand of shadowboxing. It is the best way to develop and expend the brand of shadowboxing.