A Business Proposal On GZ Education Project Of Company

As a leading education service provider in South China,Company A has always insisted on putting the healthy growth of children in the first place for more than 20 years since its establishment,and continued to provide students and parents with high-quality and diversified educational products and services.Therefore,it has good reputation in South China.In recent years,the barbaric growth of the education and training industry has attracted the attention and investment of a large amount of capital,which makes the training institutions in the market mixed.In order to attract students,many training institutions create anxiety for parents and students,disrupting the original order of the education and training industry.In July 2021,the General Office of the Central Committee and the General Office of the State Council issued the "Opinions on Further Reducing the Burden of Students’ Homework and Off-campus Training in Compulsory Education",which shook the entire education industry,and Company A’s related off-campus subject tutoring services also received significant attention.influence.In order to cope with the change,Company A started the transformation road.The GZ education project is one of the more important new businesses of Company A.This paper first analyzes the background,planning and business model of the GZ education program.Firstly,the "Porter’s Five Forces Model" is used to conduct an in-depth analysis of the industry competition and macro environment faced by the project,and the current advantages and disadvantages,external threats and opportunities of the project are deeply analyzed with the help of SWOT method.It is concluded that the current project has many advantages in the external environment as a whole.Secondly,using the STP strategy,the target market selection was completed,and the market positioning was also carried out.Thirdly,through the 4P theory,the marketing mix strategy was clarified for this project.Based on the marketing plan,the management team and organizational framework involved in the project are clarified,and the specific salary plan,personnel allocation and project plan are also given.Finally,based on the above analysis,the specific investment and financing plan is given,the exit mode is clarified,the income and expenditure and cash flow are forecasted,and the project benefit evaluation is also completed.The planned investment in this project is about 18.87 million yuan.Company A invests about 8.87 million yuan on its own,and plans to finance 10 million yuan.The discount rate is 10.0% of the project cost.In the first 5 years of operation,the corresponding net cash Value(referred to as NPV)reached about 29.37 million yuan,and the revised internal rate of return(referred to as MIRR)during this period was 34%,resulting in a dynamic investment payback period of 3.65 years.Higher investment returns.Finally,taking this project as the object,a quantitative study on the risks it faces,and a risk prevention and control strategy is given.Using sensitivity analysis,it can be known that the risk point of this project is most reflected in the decline of sales revenue.For this reason,it is necessary to introduce reasonable strategies to avoid this risk.