Research On The Optimization Of Ideological And Political Education Of College Students From The Perspective Of New Media

Along with the rapid and vigorous development of Internet technology and online media,the use of new media has been integrated into all aspects of people’s daily life,work and study,and we have fully entered a new era of online media,mainly new media.As the main force of new media products in the new era,college students have taken new media as the main channel to learn,communicate and get information.As the first line of student education,most universities have gradually applied new media in student teaching activities.Therefore,in the context of new media,it is important to further explore the development of new media and college students’ ideology and politics,to explore the new direction of college students’ ideological and political education under the guidance of new media,and to seek innovative ways to combine new media and college students’ ideological and political education,so as to better accomplish the task of cultivating college students’ personal character and moral cultivation and cultivating people.The purpose of this paper is to analyze many problems formed by new media in the ideological and political education of college students,especially the problems caused by the seriousness and authority of ideological and political education,and focus on the problem of mutual integration between new media and ideological and political education of college students,as well as how to reasonably,effectively and innovatively use new media to carry out ideological and educational activities,so as to minimize the impact of new media on the ideological and political education of college students.In order to minimize the negative impact of new media on college students’ ideological and political education,and then enhance the influence and effectiveness of ideological and political education,and create a better ideological and educational atmosphere for college students’ ideological and political teaching.Under the background of the gradually decreasing effectiveness of traditional ideological and political education,the expanding revolution of new media and the strengthening of the level of network informatization and dependence of the new generation of college students,if colleges and universities want to complete the ideological and political education of college students,achieve the goal of establishing moral education and help college students to establish correct political stance and ideal belief in life,they must rely on the majority of new media platforms and modern new media technology,analyze and solve the negative effects of new media on college students’ ideological and political education.We must analyze and solve the negative effects of new media on the ideological and political education of college students,such as new media affect the establishment of ideological and political beliefs of college students,weaken the leading role of ideological educators and increase the complexity of the ideological and political education environment of colleges and universities,but at the same time,we must also clarify and affirm the positive effects of new media on the ideological and political education of college students,such as new media broaden the platform of ideological and political education of college students,improve the initiative of college students to learn ideological and political education,and enrich the ideological and political education of college students.The new media have broadened the platform of ideological and political education of college students,improved the initiative of college students in learning ideological and political education,and enriched the content of ideological and political education of college students.Therefore,in order to guarantee the authority and influence of ideological and political education of college students,it is necessary to strengthen the quality education of students in new media;ideological and political educators should carry out educational innovation and development,and optimize the ideological and political education mode with the help of new media technology;colleges and universities should build new media ideological and political education platforms and give full play to the advantages of new media technology;the government should improve the legal system of new media and increase the supervision of new media platforms,etc.,so as to effectively improve the vitality and effectiveness of ideological and political education.