Research On The Content Optimization Of Network Ideological And Political Education In Colleges And Universities Under The Background Of New Media

In the internet era,the emergence of new media has changed the way and speed of information dissemination,improving the timeliness of information,and improving the value and status of information in the development of human society.On the one hand,the dissemination of information is no longer in a straight way from top to bottom communication,instead of the concentric circles around the scattering way,this way has changed the existing system of discourse,so everyone can become a publisher of information,it can also be a recipient of information;on the other hand,the emergence of new media has improved the timeliness of information,and information can be spread in a very short period of time.The changes brought by the new media make the status of network ideological and political educators in colleges and universities fall relatively.Instead of being the authority of educational content,they become the source of information,and the initiative of the object of education is more prominent.Therefore,it is very important to optimize the content of education,in order to achieve a high degree of integration with the new media,applying the requirements of the new era and the advantages of new media to the content of ideological and political education in colleges and universities.This article is composed of five parts.The introduction is the first part which emphasis is to clarify the thinking of the writing on the basis of the literature review;The second part is the elaboration and definition of related concepts,as well as the textual research on the theoretical basis of paper writing;the third part is to adopt related factors analysis method,analysis of the influence of new media on the content of network ideological and political education in colleges and universities with positive and negative effects on two aspects,in the analysis of adverse effects,the problem that this paper needs to solve is to deal with the challenges brought by the new media with content optimization;the fourth part is the analysis of the princple and objective reality of the content optimization,which is the process of analyzing the problem;the fifth part is the focus and core of this paper,the foothold of this part is to solve the problem,that is,the paths and methods of content optimization:strengthening the network political identity education,'and to highlight the main content of the new era;enhancing the network ideological and moral education,and tamping the content of the socialist core values;enriching the education of the quality of the network culture,and to enrich the basic content of the humanistic concept;strengthening the network media literacy education,and expanding the quality of the guarantee of the content.