Study On The Value And Path Of Educational IP Communication

The development of technology has brought about all-round changes in all areas of society,the rapid economic development has spawned a trend of lifelong education for all.Internet technology is empowering the education industry,the popularization of 4G network and the rise of various types of network platforms provide infrastructure conditions for the development of online education,and then different entities start to create educational IP.In China,the economic attribute of the word "IP" is obvious,and the connection between IP and educational products forms a unique information product that integrates the attributes of public education and private economy.The dissemination of educational IP can provide high-quality educational resources to the public,promote educational equity in public education at the macro level,and enhance individual professional literacy and promote all-round development at the micro level.For the whole society,the development of educational IP can theoretically effectively bridge the "knowledge gap" caused by the gap between the rich and the poor,and the different professional knowledge it provides can meet the information needs of minority groups.In terms of economy,educational IP belongs to the knowledge-based economy.On the one hand,it can develop the commercial value of information content.On the other hand,for the network platform,the development of educational IP drives the flow revenue within the platform and obtains eyeball economic benefits.According to the observation,educational IP currently carries out multi-subject communication relying on the network,and the disseminators are not limited to educational content producers and operators,but also the general audience.Educational content is no longer based on text,but in the form of text,video,audio and other comprehensive development.Its communication channels are mainly based on the network.According to different characteristics of the platform,we media account matrix is built to output content in multiple forms,supplemented by other external publicity channels to build education brands or celebrity popularity.In the development process of educational IP,different features of the new media era are presented in terms of communication subjects,content and channels,but problems such as false propaganda and excessive marketing,copyright disputes,content orientation deviation and insufficient commercial development also appear in the process of communication.In order for educational IP to have great development in the future,it is necessary for all parties to continuously optimize the development path of educational IP in view of specific problems,and make efforts in both consciousness and practice to build a systematic and benign development space.