Research On The Content Production Of The New Media Matrix Of The 14th National Games From The Perspective Of Media Ecolog

With the development of Internet technology and the formulation of the National Strategy of media integration,multi-media matrix production,multi-terminal presentation and multi-platform release are the main trends of output compound content.Any medium in the ecosystem has its special space-time,and the medium adopts different communication strategies according to its own niche characteristics in order to achieve more systematic development.From the perspective of media ecology,the 14 th National Games,which belongs to the horizontal multi-platform communication matrix,has been carrying on the ecological external and internal circulation,and the exchange of material and energy with the internal and external environment,build a new media matrix system with multi-platform advantage.From the perspective of media ecosystem and communication science,combining media ecology and synergy theory,this paper ponders the content production of new media matrix in the fourteen th national games,three methods: case analysis and in-depth interview.On this basis,firstly,the concepts and theoretical concerns of media ecosystem and new media matrix are clarified,and the organization and construction among producers,consumers,decomposers and media environment in the ecosystem are analyzed,and comb the five major concepts and three major laws of media ecology,thus dividing each element of the basic shape and niche of the new media matrix of the14 th National Games,this paper defines the basic form of the new media matrix of the14 th National Games and the composition of its media producers,consumers,decomposers and media environment.Then,the two ecological environments inside and outside the media of the new media matrix of the 14 th national games were deeply excavated,from the political,economic,cultural and technological external ecological factors and the internal ecological factors of the audience resources and content resources,this paper studies the ecological behavior of the content production of the14 th National Games,there are three perspectives: intraspecific and interspecific competition,differentiated content production and dissemination,and content distribution model to bridge the platform gap.Based on this,the content production of the new media matrix of the 14 th National Sports Movement is introspected from the research on the construction of the media ecology of "outer ecology","inner ecology" and "Synergy Effect",and the inner-outer resonance is put forward,integrated construction strategy of matrix condensation centripetal.