Research On Content Production And Dissemination Mode Of MOBA Hosts

Since our country formulated and implemented the "broadband China" network strategy,the speed of Internet access has promoted the rapid development of the Internet video industry,and Internet video consumers have also increased rapidly.In this context,the development of the Internet live broadcasting platform has created a new way of communication for the MOBA game industry,and the MOBA game video live broadcasting has gradually entered the lives of netizens.Overseas Twitch Video Live Platform focuses on the development of electronic competitive games video live broadcasting,which has attracted large-scale customers and financial investment in a very short period of time.In recent years,our country has also obtained a large amount of investment and rapid development in the field of live game video broadcasting at an alarming rate of development.This paper takes the MOBA game anchor as the research object,and deeply analyses and explores its content output and dissemination mode.Firstly,based on the actual development of the game industry in China,the author will summarize and summarize the relevant research of game video and game anchor,and explore the development process,development status,classification and characteristics of MOBA games and anchor.Secondly,it summarizes and summarizes the content production and dissemination methods of live MOBA games.In addition,Collins,an American expert,once put forward the idea of "interactive ritual chain" in the theory of emotional sociology,which has been put into practice in the interactive activities between the host and the audience on the live video game platform.He believed that all human activities originated from emotional energy,and at the same time realized the exchange of resources in the interactive activities,thus experiencing more practical emotional satisfaction and realizing the shaping of group role identity.Based on this theory,the author will also focus on exploring the "interactive ceremony" between the anchor and the audience in the MOBA games live broadcasting platform.Finally,combined with the above research,the existing problems of MOBA game hosts are discussed and the corresponding development suggestions are put forward.